Carlson Rezidor Hotel Group | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Minneapolis, MN, Carlson is a family-owned global hospitality and travel company founded in 1938. Some of the Carlson brands include Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Inn. by Radisson and Country Inns & Suites.
|Main Telephone||(763) 212-5000|
|Main Fax||(763) 212-2219|
Carlson Rezidor Hotel Group ContactsContacts (5/23)
|Thorsten K.||President - Carlson Rezidor Hotel - Asia Pacific Region||MN|
Sample of Associated Brands
|Patrick A.||Chief Strategy & Commerce Officer||MN|
|Simon N.||Chief Marketing Officer||MN|
|Kevin C.||Executive Vice President & Global Chief Information Officer||MN|
|Alissa M.||Vice President, Global Integrated Marketing||MN|
|Carlson Rezidor Hotel Group||********|
|Carlson Wagonlit Travel (majority stakeholder)||*****|
|Country Inns & Suites by Carlson||********|
Who is the President - Carlson Rezidor Hotel - Asia Pacific Region of Carlson Rezidor Hotel Group?
Who is the marketing contact for Travel & Hospitality in MN
What is the email of the Chief Strategy & Commerce Officer of Carlson Rezidor Hotel Group?
What is direct phone of the Chief Marketing Officer of Carlson Rezidor Hotel Group?
Who is the AOR - creative, media buying & planning agency of Carlson Rezidor Hotel Group?
Your personal LinkedIn™ network connections
Campaign Imminent: Country Inns hires Campbell Ewald as AOR, first work to break next year
Subject: Outdoor, digital, online, social media, video, mobile, TV, sponsorshi
Opportunity: Hired here), expect Country Inns’ new campaign to be much bigger and lean even more on digital than usual.
Incumbent: Olson was AOR since 2009.
Media Spend: Through the first half of 2015, Country Inns already spent almost $3 million on measured media, close to total spending for 2014 and only $1.3 million less than 2013, according to Kantar Media. This year, out-of-home still makes up the bulk of budget but broadcast spending rose to 15.4% of the mix, up from 7.2% in 2014 and 0% in 2013. Spot TV buys make up the bulk of broadcast spending.
Display was Country Inns’ second largest spending channel in the first half of the year, at 18.4% of budget.
TV Breakdown: Since January, $554,426 has supported national TV flights that began in airing June 10, according to sponsors PGA Tour golfer Zach Johnson.
Over the same period last year, Country Inns only spent $36,000 on national TV.
Digital Breakdown: Following the same pattern as TVm the hotel’s digital presence skews towards pgatour.com, Moat reports. Overall, 45 display ads have run on 79 publishers this year (<1% mobile), 96% of which were placed site direct compared to programmatically. Besides golf, travel and news sites make up much of this activity. This is a big leap over 2014, when 22 display ads ran on only 35 publishers (3% mobile),
Two video ads have run on 112 publishers this year, all of which appeared during June-August 1. News sites like chron.com, ajc.com and seattlepi.com, were the primary target.
701 Carlson Pkwy.
Minnetonka, MN 55305
Vice President, Marketing – Midscale Brands, The Americas
Direct Dial: (763) 212-2530
Vice President, Global Integrated Marketing Communications