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Royal Caribbean Cruises, Ltd. | Company Profile, Marketing Contacts, Media Spend, Brands




Royal Caribbean, based in Miami, FL, operates one of the largest cruise lines in the world. The company's operating ships travel to worldwide destinations. In addition to sea cruises, the company offers passengers land tours in Alaska, Canada, and Europe.

Main Telephone (305) 539-6000
Main Fax (305) 539-6009
Primary Address
1050 Caribbean Way
Miami, FL 33132-2028
USA

Royal Caribbean Cruises, Ltd. Contacts

Contacts (5/41)
Name Title State
Richard F. Chairman & Chief Executive Officer - Royal Caribbean Cruises, Ltd. FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (305) 539-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1050 Caribbean Way
Miami, FL
33132-2028
USA

Adam G. President & Chief Operating Officer - Royal Caribbean Cruises Ltd. FL
Jim B. Senior Vice President, Marketing & Chief Marketing Officer - Royal Caribbean International FL
Larry P. President & Chief Executive Officer - Azamara Club Cruises FL
Peter G. Chief Marketing Officer - Celebrity Cruises FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Royal Caribbean International *******
Royal Caribbean Cruises, Ltd. ********
Celebrity Cruises ********
Azamara Cruises *

Agency Relationships


Brand Agency Service From To
******* ******* ******* ********* ********* public relations unknown present
******* ******* ********** ******** Media Buying, Media Planning 2015 present
******* ******* ***/*** Creative 2017 present
********* ******* ********, **** & ******** AOR - creative 2015 present
********* ******* ***** ***** Media Buying, Media Planning unknown present

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WinmoEdge

Luxury Media Opps: Azamara Club Cruises begins social media agency review


Subject: Print, TV, digital, online

Brand: Royal Caribbean

Opportunity: Reportedly launched a social media review. The winning shop will work with existing agency partners to build Azamara's online presence and evolve its social media strategy. Work will include developing and executing strategy across social platforms such as Twitter, Facebook, Instagram, YouTube and Pinterest. Therefore, social agencies should start pitching immediately. Since this news hit the trades, It's unlikely that Azamara is still compiling a longlist but you never know.

This is the latest in a slew of reviews at Royal Caribbean (research Current Lifestyle Marketing for PR. We hear media is handled in-house, so there's no rivals on planning and buying to worry about. 

Sellers - Azamara recently upgraded ships, luxury sellers should continue to seek  digital, TV and print dollars for Q4 and Wave Season (January-March). 

Additional Insight

Digital Breakdown: During the past year, 48 banners, one high impact and 12 video ads have appeared on about 115 publishers (almost no mobile). Video accounts for most of this activity, with ads appearing on 56 sites, 92% of which were placed programmatically versus site direct. Banners have run on 48 sites, 84% of which placed site direct, Moat reports.

Desktop has primarily targeted news and travel publishers, led by cruisecritic.com, usnews.com and nytimes.com.  But video has skewed much more to entertainment sites such as cbs.com, kpopstarz.com, vcpost.com, kdramastars.com and enstarz.com. 

Azamara Club Cruises
1050 Caribbean Way
Miami, FL 33132
(305) 539-6000 

Jim Berra
Senior Vice President & Chief Marketing Officer
(305) 539-6000
jberra@rccl.com

Signe Bjorndal
Director, Marketing - Azamara Club Cruises
(305) 539-6000
sbjorndal@rccl.com