Taos Ski Valley, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Taos Ski Valley is a family-owned and operated ski resort with over 1,200 acres of land. The resort offers many winter sports including skiing and snowboarding. Taos Ski Valley is headquartered in Tacos Ski Valley, NM.
|Main Telephone||(575) 776-2291|
|Main Fax||(575) 776-8596|
Taos Ski Valley, Inc. ContactsContacts (4)
|David N.||Chief Executive Officer||NM|
Sample of Associated Brands
|Chris S.||Vice President||NM|
|Kaela G.||Events Manager||NM|
|Dash H.||Marketing Manager||NM|
|Taos Ski Valley, Inc.||******|
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Score 49 - Future Possibility: Taos Ski Valley names CEO after CMO departs
Subject: digital, print, CRM, social media, content marketing
Company: Taos Ski Valley
Opportunity: Named David Norden as its new CEO to oversee all resort operations, including The Blake, a new hotel slated to open this winter. Current CEO Gordon Briner will become COO, with oversight of Taos Ski Valley's core revenue departments. He will also play a role in planning the company's expanded summer programming the will develop over the next few years.
Sellers - Taos recently won Best Overall Marketing Campaign from the National Ski Areas Association. The "Taos Secrets Revealed" campaign featured content marketing, paid and earned media, traditional and digital advertising and marketing through owned channels, including CRM and social. See part three of the nine part campaign above.
Therefore, look for revenue in these channels moving forward. While the ski season lasts from the winter through the end of March/early April, Taos Ski also offers a variety of summer activities (and is adding more) that it will need to tout as well.
Agency readers 0 CMO Jesse Keaveny left the company in September after being appointed in mid-2014). While we aren't sure if she is serving as his direct replacement, we do know that Suzanne Brown recently joined Taos as director of sales and marketing, so its certainly worth reaching out to get the first word about potential reviews.
Your competition will include Backbone Media, which handles majority of Taos' media buying.
Experience: Norden previously served as president and owner of Owls Head Partners. Prior to that, he was VP of development for Spruce Peak Realty.
Digital Breakdown: Moat reports that Taos Ski Valley has run two display ads on 29 publishers so far this year (<1% mobile). Top ad destinations include outsideonline.com, trafficland.com and snowforecast.com (<1% placed site direct versus programmatically). Taos has run 153 high impact ads, largely standard ads. Top destinations for high impact ads include: The Patriot-News, Hillsboro Argus, Independent Press and The Oregonian.
For the same period in 2015, Taos Ski Valley ran two display ads on only one publisher: abqjournal.com (<1% mobile; 100% site direct).
Taos Ski Valley
P.O. Box 90
Taos Ski Valley, NM 87525
Direct Dial: (575) 776-2291 ext. 2226
Director, Sales & Marketing
Direct Dial: (575) 776-2291 ext. 2236
Media Planner - Backbone Media