Hospitality co. Kerzner International hires EVP, CMO
Kerzner International Holdings Limited, international developer and operator of destination resorts, casinos and luxury hotels, announced the appointment of Bruce Himelstein as executive vice president and chief marketing officer, according to the company
Himelstein joins the Plantation, Fla.-based company with more than 30 years of experience in the luxury hospitality industry.
He most recently served as corporate senior VP of sales and marketing for The Ritz-Carlton Hotel Company, where he spent seven years leading its marketing campaigns to re-stimulate and grow the brand.
Himelstein received a degree in communications from the State University of New York at Geneseo and has earned multiple awards and recognition including being the past global chairman of Hospitality Sales and Marketing Association International.
Kerzner’s flagship brand is Atlantis, which includes Atlantis, Paradise Island resort in The Bahamas, as well as The Cove Atlantis and The Reef Atlantis.
Kerzner’s most recent development is Mazagan Beach Resort, a 500-room destination casino resort in Morocco, which opened in October 2009. Kerzner also manages six of the top-rated luxury resort properties in the world under the One&Only brand located in The Bahamas, Mexico, Mauritius, the Maldives, South Africa and Dubai.
In this new capacity, Himelstein will be closely involved with the overall strategic planning
for Kerzner International
He will report directly to Sol Kerzner, the company’s chairman and chief executive officer.
“Bruce brings a wealth of sales, marketing and award-winning experience to Kerzner, and I feel very fortunate that he will be joining our team to continue our tradition of excellence and leadership in the luxury resort industry,” Kerzner said in a prepared statement.
Additionally, Himelstein will be responsible for the global marketing strategy for the company, including the overall strategic sales, marketing, revenue management, e-commerce, public relations, promotions and brand management for all Kerzner brands.
“Kerzner is truly dynamic in its field of luxury destinations and I am looking forward to successfully and creatively enhancing the company’s brand,” Himelstein said in a company release. “I am delighted to join Sol Kerzner’s team and cannot wait to see what this new opportunity will bring.”
Vice President of Global Communications Jennifer Glaisek told WinmoEdge that Himelstein feels it is premature to discuss his new role and would prefer to disseminate only the information in the release for right now.
Our source said that Himelstein would be primed for discussion in six weeks or so, since he’s “running all over the world,” and is continuing to get his bearings on Kerzner’s brands and coming up with a strategy that applies to each of them.
“Once he is immersed, there will be a better story to tell,” Glaisek said, citing that once Himelstein has had a chance to get up to speed, he’ll be in a much better position to outline his plans for Kerzner.
According to The List database, New York-based ML Rogers has served as Kerzner’s agency of record since 2008.
The Nielsen Company reported that Kerzner International spent about $21 million on advertising in 2008. About $8.1 million was spent on cable television ads, about $4.5 million was spent on local newspaper ads and about $3.9 million was spent on national newspaper ads.