Club Med North America | Company Profile, Marketing Contacts, Media Spend, Brands
Club Med Sales, Inc., offers tour packages, travel services, and manages resort hotels to a number of customers all at a discounted rate. Club Med was the first to offer the all-inclusive resort concept.
|Main Telephone||(305) 925-9000|
|Main Fax||(305) 443-0562|
Club Med North America ContactsContacts (5/9)
|Xavier M.||President & Chief Executive Officer - Club Med North America & Caribbean||FL|
Sample of Associated Brands
|Kevin B.||Vice President, Operations, Product & Development||FL|
|Alicia J.||Head, Content & Product Marketing||FL|
|Kevin A.||Head, Advertising, Brand, Social Media & Public Relations||FL|
|Lisette V.||Manager, Payroll & Human Resources||FL|
|Club Med North America||******|
Who is the President & Chief Executive Officer - Club Med North America & Caribbean of Club Med North America?
Who is the marketing contact for hotels, motels & resorts in FL
What is the email of the Vice President, Operations, Product & Development of Club Med North America?
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Millennial Media Opps: Club Med taps MMGY as creative, social AOR amid digital push
Subject: Print, digital, online, social media, PR
Company: Club Med, with North American headquarters in Miami, FL, offers tour packages, travel services, and manages resort hotels to a number of customers all at a discounted rate.
Opportunity: Selected interview that the once all-inclusive vacation pioneer would now be sharpening its focus on the upscale market.
Specifically, Club Med is now looking to target affluent families, including millennial parents. D’Estaing explained that the company recognizes that there are many financially comfortable mature millennials with kids, and that all of the crazy youngsters shouldn't be lumped into one big group of single, frugal travelers. In fact, the company decided to focus most heavily on targeting these affluent millennials, as they have a tendency to be under more pressure in the work place, which makes vacation even more important. With that said, it makes sense that Club Med would select a new agency to help it reposition its image to reach its new audience.
Although print continues to take up the largest portion of Club Med's media spend, according to Kantar Media, print dollars are being reallocated into digital. Per Switched on Media as its global digital agency to grow its online business.
Therefore, with digital spending going up, sellers with high engagement among affluent mature millennial parents should reach out. Focus on key travel advertising periods such as the Christmas holiday and summer. Dentsu Aegis's Carat, ATL is still on media planning and buying.
Agencies - Club Med selected incumbent agency Sid Lee in January 2015 to handle the account for two years. With the company sticking to a two-year term for its previous agencies, mark your calendars to begin prospecting in another 12-to-15 months when MMGY's contract will likely be coming up.
Incumbent: Sid Lee was on creative for Club Med North America since January 2015. The agency was originally selected for a two-year period and handled both US and Canada, which previously had been split between two agencies. So it is unclear whether Sid Lee is still handling Canada
Digital Breakdown: Since January, Pathmatics reports that Club Med has spent $224,500 million on 181 desktop ads (50.7 million impressions), with 45% placed site-direct. The remainder of the ads were placed programmatically as follows: 45% were placed through Google AdX + AdSense, Quantcast Ad Network (3%), AppNexus (2%), Rubicon Project (2%), Adacado (1%), DoubleClick Bid Manager (1%), Curse Network (<1%) and The Trade Desk (<1%).
Additionally, $81,300 has been spent on 118 mobile ads (33.5 million impressions), with 84% of the ads placed through Ad Networks, while the rest was divided among DSP (12%), exchange (2%) and SSP (1%). $25,600 has been spent on seven video ads (1.5 million impressions), 39% placed site direct and 61% placed through Ad Networks.
In comparison, during the same period in 2015, the company spent $199,400 on 132 desktop ads (48.9 million impressions), with 25% placed site-direct. $38,500 was spent on 79 mobile ads (12.3 million impressions), 28% of which were placed site-direct; and $257,100 on 22 video ads (13.8 million impressions), 63% placed site-direct.
6505 Blue Lagoon Drive
Miami, FL 33126
Vice President, Marketing - North America
Head of Content & Product Marketing
Head of Advertising, Brand, Social, PR
Associate Director, Plannnig - Carat, ATL