Back to All Companies

Club Med North America | Company Profile, Marketing Contacts, Media Spend, Brands




Club Med Sales, Inc., offers tour packages, travel services, and manages resort hotels to a number of customers all at a discounted rate. Club Med was the first to offer the all-inclusive resort concept.

Main Telephone (305) 925-9000
Main Fax (305) 443-0562
Primary Address
6505 Blue Lagoon Drive
Suite 225
Miami, FL 33126
USA

Club Med North America Contacts

Contacts (5/9)
Name Title State
Xavier M. President & Chief Executive Officer - Club Med North America & Caribbean FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (305) 925-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6505 Blue Lagoon Drive
Suite 225
Miami, FL
33126
USA

Kevin B. Vice President, Operations, Product & Development FL
Alicia J. Head, Content & Product Marketing FL
Kevin A. Head, Advertising, Brand, Social Media & Public Relations FL
Lisette V. Manager, Payroll & Human Resources FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Club Med North America ******

Agency Relationships


Brand Agency Service From To
**** *** ***** ******* ***** Media Planning 2016 present
**** *** ***** ******* **** ****** Social unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the President & Chief Executive Officer - Club Med North America & Caribbean of Club Med North America?

Who is the marketing contact for hotels, motels & resorts in FL

What is the email of the Vice President, Operations, Product & Development of Club Med North America?

What is direct phone of the Head, Content & Product Marketing of Club Med North America?

Who is the Media Planning agency of Club Med North America?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Millennial Media Opps: Club Med taps MMGY as creative, social AOR amid digital push


Subject: Print, digital, online, social media, PR

Company: Club Med, with North American headquarters in Miami, FL, offers tour packages, travel services, and manages resort hotels to a number of customers all at a discounted rate.

Opportunity: Selected interview that the once all-inclusive vacation pioneer would now be sharpening its focus on the upscale market.

Specifically, Club Med is now looking to target affluent families, including millennial parents. D’Estaing explained that the company recognizes that there are many financially comfortable mature millennials with kids, and that all of the crazy youngsters shouldn't be lumped into one big group of single, frugal travelers. In fact, the company decided to focus most heavily on targeting these affluent millennials, as they have a tendency to be under more pressure in the work place, which makes vacation even more important. With that said, it makes sense that Club Med would select a new agency to help it reposition its image to reach its new audience.

Although print continues to take up the largest portion of Club Med's media spend, according to Kantar Media, print dollars are being reallocated into digital. Per Switched on Media as its global digital agency to grow its online business. 

Therefore, with digital spending going up, sellers with high engagement among affluent mature millennial parents should reach out. Focus on key travel advertising periods such as the Christmas holiday and summer. Dentsu Aegis's Carat, ATL is still on media planning and buying. 

Agencies - Club Med selected incumbent agency Sid Lee in January 2015 to handle the account for two years. With the company sticking to a two-year term for its previous agencies, mark your calendars to begin prospecting in another 12-to-15 months when MMGY's contract will likely be coming up. 

Additional Insight

Incumbent: Sid Lee was on creative for Club Med North America since January 2015. The agency was originally selected for a two-year period and handled both US and Canada, which previously had been split between two agencies. So it is unclear whether Sid Lee is still handling Canada 

Digital Breakdown:  Since January, Pathmatics reports that Club Med has spent $224,500 million on 181 desktop ads (50.7 million impressions), with 45% placed site-direct. The remainder of the ads were placed programmatically as follows: 45% were placed through Google AdX + AdSense, Quantcast Ad Network (3%), AppNexus (2%), Rubicon Project (2%), Adacado (1%), DoubleClick Bid Manager (1%), Curse Network (<1%) and The Trade Desk (<1%). 

Additionally, $81,300 has been spent on 118 mobile ads (33.5 million impressions), with 84% of the ads placed through Ad Networks, while the rest was divided among DSP (12%), exchange (2%) and SSP (1%). $25,600 has been spent on seven video ads (1.5 million impressions), 39% placed site direct and 61% placed through Ad Networks. 

In comparison, during the same period in 2015, the company spent $199,400 on 132 desktop ads (48.9 million impressions), with 25% placed site-direct. $38,500 was spent on 79 mobile ads (12.3 million impressions), 28% of which were placed site-direct; and $257,100 on 22 video ads (13.8 million impressions), 63% placed site-direct. 

Med
6505 Blue Lagoon Drive
Suite 225
Miami, FL 33126
(305) 925-9000

Sabrina Cendral
Vice President, Marketing - North America
(305) 925-9000
sabrina.cendral@clubmed.com

Alicia Javelon
Head of Content & Product Marketing
(305) 925-9000
alicia.javelon@clubmed.com

Kevin Armstrong
Head of Advertising, Brand, Social, PR
​(305) 925-9000
kevin.armstrong@clubmed.com

Jamey Halpin
Associate Director, Plannnig - Carat, ATL
(404) 231-1232
jamey.halpin@carat.com