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Holland America Line, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Holland America Line, Inc., founded in 1873, is a premium cruise line with ships sailing to ports worldwide. Holland America Line, Inc. corporate office is located in Seattle, WA. and is a recognized leader in cruising traveling traveling to all 7 continents.

Main Telephone (206) 281-3535
Main Fax (206) 281-7110
Primary Address
450 Third Avenue West
Seattle, WA 98119
USA

Holland America Line, Inc. Contacts

Contacts (5/24)
Name Title State
Stein K. President & Chief Executive Officer WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (206) 281-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 450 Third Avenue West
Seattle, WA
98119
USA

Orlando A. President WA
Joseph S. Senior Vice President, Global Marketing & Sales WA
Sally A. Vice President, Public Relations WA
Jarvis B. Vice President, Digital Marketing WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Holland America Line, Inc. ********
Mariner Society *
Holland America Line ********

Agency Relationships


Brand Agency Service From To
******* ******* **** *** *** Media Buying, Media Planning unknown present
******* ******* **** *** Public Relations unknown present
******* ******* **** ******** + ******** Media Buying, Media Planning unknown present
******* ******* ****, ***. ******* ******** ****** ***** creative unknown present
******* ******* ****, ***. ******** + ******** creative unknown present

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WinmoEdge

H1 Media Opps: Cruiser Holland America hires new PR AOR after moving media


Subject: TV, print, digital, mobile, video

Brand: Holland America Line (HAL), Seattle-based upscale cruise line operated by Carnival. 

Update (11/9): Hired creative review should be over by now 

Sellers - this is a reminder that you should be on top of Holland and all cruise brands since Wave Season (Jan-March), their top advertising period, begins shortly. 


Below posted 7/21
 

Opportunity: Moving media planning and buying to here). We weren't certain if Holland was moving too, but we just received confirmation that the move from Publicis's Razorfish is underway already.

Therefore, sellers with high engagement rates among upscale demos should follow the usual cruising script and start making introductions to secure Q4 and Wave Season (Jan-March) buys.  Travel endemic and food/drink sellers will have an advantage based on Holland's recent display activity. Also, note that Holland's mobile and video ad activity has been much higher this year. 

Additional Insight

Media Spend: Since 2014, Holland has spent about $20 million annually on measured media, according to Kantar Media. About half of this budget is split between broadcast, mainly spot TV, and print, primarily magazine ads. 

TV Breakdown: During the past 12 months, $2 million has gone to national TV ads, all of which was allocated Jan-March, according to iSpot.tv. Top targeted networks were NBC, ABC and Golf. Top programming were "Today," "Jeopardy!" and "PGA Tour Golf."

Digital Breakdown: Since January, about 89 banners and 125 high impact ads have run on almost 240 publishers (7% mobile), 70% of which was placed site direct versus programmatic. About 11 video ads have appeared on 231 sites, 75% of which was placed site direct, Moat reports.

Desktop is mostly targeting food/drink publishers, led by foodandwine.com, while video is skewing much higher towards news sites including bbc.com. 

Holland America Line
300 Elliott Ave., West
Seattle, WA 98119
(206) 281-3535

Mary Beth Wressell
Vice President, Marketing Communications
206) 281-3535
mwressell@hollandamerica.com

Melissa Anido-Lopez
Director, Media Planning & Analytics - Carnival Cruise Lines
(305) 599-2600
manido-lopez@carnival.com

Stephanie Mellman 
Supervisor, Digital Investment - PHD
(212) 894-6600
stephanie.mellman@phdmedia.com