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Disney Cruise Lines, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Disney Cruise Lines, Inc., headquartered in Lake Buena Vista, FL, offers three-day, four-day, seven-day, and extended voyage Disney-themed cruises. The company is headquartered in Celebration, FL. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (407) 939-3500
Main Fax (407) 566-3541
Primary Address
Post Office Box 10299
Lake Buena Vista, FL 32830-0210

Disney Cruise Lines, Inc. Contacts

Contacts (2)
Name Title State
Kim P. Vice President, Public Affairs FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (407) 939-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 10299
Lake Buena Vista, FL

Matthew W. Manager, Synergy FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Disney Cruise Lines, Inc. *

Agency Relationships

Brand Agency Service From To
****** ****** *****, ***. ***** media buying & planning 2011 present
****** ****** *****, ***. ***** media buying & planning 2011 present

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Who is the Vice President, Public Affairs of Disney Cruise Lines, Inc.?

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What is the email of the Manager, Synergy of Disney Cruise Lines, Inc.?

Who is the media buying & planning agency of Disney Cruise Lines, Inc.?

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Rumor - Disney Cruise 2017 media planning underway?

Subject: Digital, mobile, video

Company: Disney Cruise Lines

Opportunity: We've received word that 2017 digital media RFPs just went out last week. We haven't been able to verify this 100%, but it's certainly worth reaching out to get on the list in case you missed the boat.

Travel endemic, news and entertainment sellers - really anybody with high engagement rates among families - should have an advantage securing revenue based on Disney Cruise's display presence since January. Focus your pitch on Wave Season (Jan-March) and Q4, typically the top advertising periods for cruisers. Dentsu Aegis's Carat, SF handles media planning and buying, according to Winmo.

Additional Insight

Site Direct/Programmatic Breakdown: Since last August, $1.3 million has led to almost 150 million desktop impressions. Desktop is still placed mostly site-direct but an increasing amount of ads are flowing through DSPs and ad networks, led by DBM, Drawbridge and RadiumOne, Pathmatics reports.

Similarly, the cruiser's small video presence ($250,000 for 7.2 million impressions) has primarily run site-direct. But, its small mobile/tablet presence ($61,000 for 29 million impressions) has gone almost completely through Rocket Fuel. 

Digital Targeting: Digital ads are running mainly on travel, entertainment, news and tech publishers. Top desktop destinations include,,,, according to Pathmatics

Mobile/tablet ads have run on,, msn and Video appeared on espn,,, and 

Disney Cruise Lines
Post Office Box 10299
Lake Buena Vista, FL 32830
(407) 939-3500

Jay McNeel
Media Director (oversees national media strategy for Disney Cruise and Disney Parks & Resorts)
818) 560-1000 (Based in Burbank, CA)