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Disney Cruise Lines, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Disney Cruise Lines, Inc., headquartered in Lake Buena Vista, FL, offers three-day, four-day, seven-day, and extended voyage Disney-themed cruises. The company is headquartered in Celebration, FL. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (407) 939-3500
Main Fax (407) 566-3541
Primary Address
Post Office Box 10299
Lake Buena Vista, FL 32830-0210
USA

Disney Cruise Lines, Inc. Contacts

Contacts (2)
Name Title State
Kim P. Vice President, Public Affairs FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (407) 939-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 10299
Lake Buena Vista, FL
32830-0210
USA

Matthew W. Manager, Synergy FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Disney Cruise Lines, Inc. *

Agency Relationships


Brand Agency Service From To
****** ****** *****, ***. ***** media buying & planning 2011 present
****** ****** *****, ***. ***** media buying & planning 2011 present

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WinmoEdge

Rumor - Disney Cruise 2017 media planning underway?


Subject: Digital, mobile, video

Company: Disney Cruise Lines

Opportunity: We've received word that 2017 digital media RFPs just went out last week. We haven't been able to verify this 100%, but it's certainly worth reaching out to get on the list in case you missed the boat.

Travel endemic, news and entertainment sellers - really anybody with high engagement rates among families - should have an advantage securing revenue based on Disney Cruise's display presence since January. Focus your pitch on Wave Season (Jan-March) and Q4, typically the top advertising periods for cruisers. Dentsu Aegis's Carat, SF handles media planning and buying, according to Winmo.

Additional Insight

Site Direct/Programmatic Breakdown: Since last August, $1.3 million has led to almost 150 million desktop impressions. Desktop is still placed mostly site-direct but an increasing amount of ads are flowing through DSPs and ad networks, led by DBM, Drawbridge and RadiumOne, Pathmatics reports.

Similarly, the cruiser's small video presence ($250,000 for 7.2 million impressions) has primarily run site-direct. But, its small mobile/tablet presence ($61,000 for 29 million impressions) has gone almost completely through Rocket Fuel. 

Digital Targeting: Digital ads are running mainly on travel, entertainment, news and tech publishers. Top desktop destinations include weather.com, cruisecritic.com, pretigeladies.com, neopets.com, according to Pathmatics

Mobile/tablet ads have run on wordlifestyle.com, answers.com, msn and yahoo.com. Video appeared on espn, stack.com, heathline.com, yahoo.com and answers.com. 

Disney Cruise Lines
Post Office Box 10299
Lake Buena Vista, FL 32830
(407) 939-3500

Jay McNeel
Media Director (oversees national media strategy for Disney Cruise and Disney Parks & Resorts)
818) 560-1000 (Based in Burbank, CA)
jay.mcneel@disney.com