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Southwest Airlines Co. | Company Profile, Marketing Contacts, Media Spend, Brands




Southwest Airlines, headquartered in Dallas, TX, is one of the largest domestic airline carriers in the world. The company's low-cost strategy has helped to make it a leader in the airline industry.

Main Telephone (214) 792-4000
Main Fax (214) 792-5015
Primary Address
Post Office Box 36611
Dallas, TX 75235-1611
USA

Southwest Airlines Co. Contacts

Contacts (5/43)
Name Title State
Linda R. Senior Vice President & Chief Communications Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (214) 792-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 36611
Dallas, TX
75235-1611
USA

Gary K. Chairman, President & Chief Executive Officer TX
Herb K. Chairman Emeritus & Co-Founder TX
Tom N. President TX
Bob J. Executive Vice President, Corporate Services TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Rapid Rewards *
Southwest Airlines Vacations *
Southwest Airlines Co. ********
AirTran Airways, Inc. *
Southwest.com *

Agency Relationships


Brand Agency Service From To
***** ******* ***&* **** **** creative 2015 present
********* ******** **. ***&* **** **** Creative 1989 present
********* ******** **. ****** ******* public relations 2005 present
********* ******** **. ****** multicultural 1998 present
********* ******** **. **** ***** *** AOR - creative 2012 present

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WinmoEdge

Score 36 – Future Possibility: Southwest Airlines promotes VP to succeed retiring CMO


Subject: TV, outdoor, experiential, sponsorship, outdoor, radio, print

Company:  Winmo profile)

Opportunity: Promoted Ryan Green, managing director of customer strategy and development to VP of marketing, effective Feb. 15. He succeeds retiring CMO Kevin Krone.

Green has been with Southwest for almost 10 years, so we don’t expect major strategy and budget changes out of the gate. However, promotions are always a great excuse to engage decision makers, particularly ones who have been in their roles for longer than the average

Plus, long-time creative AOR Camelot Communications for several years.

Additional Insight

Experience: Green has been with Southwest for 14 years, most recently as managing director of customer strategy and development. During his tenure, Green launched Rapid Rewards A-List, he frequent flyer program’s tiered status level; led the development and launch of the Southwest gift card; helped relaunch the Rapid Rewards program in 2011; and laid the groundwork for numerous inflight experience enhancements, according to a statement.

Media Spend: Southwest spent $61.9 million on measured media through the first half of 2015 and about $140 million for all of 2014. This is down from the $208.8 million allocated in 2013, according to Kantar Media.

National TV makes up more than half Southwest’s ad budget. The other half centers mostly on spot and cable TV, national magazine and national radio ads.

TV Breakdown: Last year, $96.5 million went to national TV ads, up from $68.6 million in 2014, according to iSpot.tv. Both years, ad activity was highest Oct.-Jan. and March-April saw a spike. 

Digital Breakdown: Based on its $100 million+ ad budget Southwest doesn’t run a lot of display, but it still boasts high share of voice compared to rivals. For example, last year Delta slightly edged Southwest in SOV and both ran much more display than American Airlines and United Airlines, Moat reports.

For 2015, Southwest ran 23 standard ads on almost 950 publishers (1% mobile), 87% of which were placed programmatically versus site direct. Travel sites, specifically southwest.com, made up most of this activity, followed by news and entertainment publishers. Top sites were ajc.com, yahoo.com, fandango.com, aol.com, eonline.com, cbssports.com and msn.com, according to Moat.

Winmo profile)
2702 Love Field Dr.
Dallas, TX 75235
(214) 792-4000

Ryan Green
Vice President, Marketing
(214) 792-4000
ryan.green@wnco.com

Katie Love
Online Marketing Manager
(214) 792-4000
katie.love@wnco.com