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Delta Air Lines, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Atlanta, GA, Delta Air Lines, Inc,, is one of the largest airline carriers in the world and a leader in destinations offered. The company provides domestic flights and international flights for passengers and cargo.

Main Telephone (404) 715-2600
Main Fax (404) 715-8211
Primary Address
Post Office Box 20706
Hartsfield-Jackson International Airport
Atlanta, GA 30320-6001
USA

Delta Air Lines, Inc. Contacts

Contacts (5/52)
Name Title State
Gil W. Executive Vice President & Chief Operating Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 715-2600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 20706
Hartsfield-Jackson International Airport
Atlanta, GA
30320-6001
USA

Joanne S. Chief Human Resources Officer GA
Tim M. Senior Vice President, Marketing & Chief Marketing Officer GA
Edward B. Chief Executive Officer GA
Tony C. President, Delta Technical Operations GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
COMAIR *
Delta Express *
Skymiles *
SkyTeam *
Delta Air Lines, Inc. ********

Agency Relationships


Brand Agency Service From To
***** *** *****, ***. ****** creative 1994 present
***** *** *****, ***. **+* creative 2006 present
***** *** *****, ***. *** ****** multicultural 2007 present
***** *** *****, ***. ****** + ******* AOR - creative 2009 present
***** *** *****, ***. *** AOR - creative, digital, social 2003 present

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WinmoEdge

Digital Opps: Delta Air Lines taps Moxie for social media work


Subject: Digital, mobile, online, social media, video, sponsorship

Company: Delta Air Lines

Opportunity: Following a review, Delta has named Tumblr. According to Delta's director of marketing communications Julieta McCurry, Moxie will help Delta create "meaningful and relevant" experiences for its customers across the channels "they increasingly rely on the most."

This is the latest in a string of agency shifts for Delta. In April, the airline shifted media to here). Traditionally, Q2 and Q4 are Delta's largest spend periods, so look for increased media spend during these periods. 

Additional Information

Incumbent: According to Winmo, Santy Integrated previously handled social work for Delta.

National TV Spend: According to iSpot, Delta has spent $21.3 million to air four national TV spots this year - up from $15.6 million for the same period 2015. See chart for 2016 show targeting.

Digital Breakdown: So far this year, Moat reports that Delta has run 321 display ads on 2,197 publishers (2% mobile). Top ad destinations include: fastcompany.com, wsj.com, gogoinflight.com and wired.com (35% placed site direct versus programmatically). The airline has also run 88 high impact and 16 video ads (70% of the video ads were placed site direct).

Delta ran 438 display ads on 3,506 publishers in 2015 (5% mobile). Top ad destinations included nba.com, delta.com, fastcompany.com, ted.com and saveur.com (53% placed site direct versus programmatic). Delta also ran 142 high impact ads and 12 video ads in 2015. 

Delta's 2015 digital SOV was 34.6% across all publishers and 33.4% across Top 100 publishers (No. 1 for both). Most ads in 2015 were run across news, travel and sports sites and while Delta's display presence was fairly consistent throughout the year – the highest levels were from April through July.

Delta
1030 Delta Blvd.
Atlanta, GA 30320
(404) 715-2600

Tim Mapes
Senior Vice President, Marketing
Direct Dial: (404) 715-2623
 tim.mapes@delta.com

Rhonda Crawford 
Vice President, Global Distribution & Digital Strategy (since Dec. 2015)
(404) 715-2600
rhonda.a.crawford@delta.com