Ryder System, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Ryder System, Inc. is a provider of transportation and supply chain management solutions with global operations. The company, headquartered in Miami, FL, operates in North America, Latin America, Europe and Asia and specializes in fleet management and contract carriage.
|Main Telephone||(305) 500-3726|
|Main Fax||(305) 500-3286|
Ryder System, Inc. ContactsContacts (5/7)
|Robert S.||Chairman & Chief Executive Officer||FL|
Sample of Associated Brands
|John G.||Executive Vice President & Chief Sales Officer||FL|
|Karen J.||Executive Vice President & Chief Marketing Officer||FL|
|Bob B.||Vice President, Investor Relations & Corporate Strategy||FL|
|Chris F.||Vice President, Global Sales||FL|
|Ryder System, Inc.||*******|
Who is the Chairman & Chief Executive Officer of Ryder System, Inc.?
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H2 Media Opps: Ryder plans another spending hike in Q3, Q4
Subject: B2B marketing, TV, print, social media, digital, online, mobile, sponsorship
Company: Ryder System, Miami-based provider of truck rental, fleet management and supply chain management services
Opportunity: After moving creative and media to MDC’s here), Ryder anticipates marketing investments to again raise “pretty heavily” in H2, said Dennis Cooke, president of global fleet management solutions, during the Q2 earnings call. As such, sellers with high engagement rates among senior corporate decision makers should be on the lookout for Q3 and Q4 dollars still on the table. An advantage should go to business, financial and golf focused publishers, given Ryder’s ad presence the past year.
Keep in mind that Ryder big long-term goal is building its B2B brand (research here). Accordingly, ”Ever better,” Ryder’s first ad campaign in 20 years, launched last summer. Also, the truck rental company’s digital ad presence has skyrocketed and moved much more programmatic compared to 2014.
Media Spend: Ryder spent $7.8 million on measured media last year after spending only about $1.5 million on ads annually in 2013 and 2012, Kantar Media reports. Last year’s push was split between print ($4.2 million) and broadcast ($3.1 million). Like this year, 2014′s spending skewed heavily towards H2, particularly Q3.
TV Breakdown: Last year, $1.7 million went to national TV ads aired during the end of July-Oct. (see targeting right), after no dollars were spent on that channel in 2013. So far, Ryder hasn’t aired any national TV ads this year.
Digital Breakdown: Since January, 72 display ads have run on 1,669 publishers (1% mobile), 57% of which were placed programmatically instead of site direct. This is already almost four times the amount of publishers Ryder utilized for all of last year. Desktop and mobile activity has been primarily with magazine publishers, led by fastcompany.com and time.com.
Ryder System, Inc.
11690 North West 105th St.
Miami, FL 33178
Senior Vice President & Chief Marketing Officer
Senior Director, Customer Loyalty & Retention
Director, Integrated Marketing