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Polartec, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




Polartec fabrics, headquartered in Lawrence, MA, is a leader in the most advanced performance textiles. The company was one of the first to introduce fleece to the clothing market.

Main Telephone (978) 685-6341
Main Fax (978) 975-2595
Primary Address
46 Stafford Street
Lawrence, MA 01841
USA

Polartec, LLC Contacts

Contacts (5/6)
Name Title State
Gary S. Chief Executive Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (978) 685-6341
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 46 Stafford Street
Lawrence, MA
01841
USA

Phillip M. Senior Vice President, Global Operations MA
Doug K. Vice President, Product Management MA
Darren J. North American Marketing Manager MA
Karen B. Manager, Product Marketing MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Polartec *****

Agency Relationships


Brand Agency Service From To
******** **** ************** creative 2005 present

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TV Opps: Polartec retains brand comms AOR ahead of product launch


Subject: TV, social media, PR, digital, print

Company: Polartec, headquartered in Lawrence, MA, is a leader in the most advanced performance textiles. 

Opportunity: Named Fielding Miller as its marketing AOR to oversee brand communications with a focus on editorial marketing, content strategy, production and distribution. Miller, founder of Fielding Miller LLC, was awarded this work based on his prior agency work for the company, that provided him with deep knowledge of the products and its markets. This appointment comes just as Polartec is launching its new cooling fabric, which is the brands first platform designed for hot weather. Additionally, next week, the company will be announcing the winners of its Polartec Apex Design Awards, which will highlight the most innovative and appropriate uses of Polartec fabrics spanning across multiple categories, including outdoor, workwear, athletic and fashion.

Keep in mind that Polartec has not been a big ad spender thus far, focusing most of its marketing on print and internet display. However, the company recently shifted its efforts, launching its first ever national TV ad in February, which made up the majority of its budget for Q1. Additionally, its important to note that naming a new AOR is likely a signal that marketing efforts will continue to shift and advertising will be positioned in the most strategic way based on the what has worked for the company so far. In other words, look for an increase in digital and social in the short term, and broadcast and print on a larger scale with a long term focus. 

Therefore, sellers should be on the look out for a new campaign, to coincide with the launch of the company's newest product, which could debut as early as this quarter. Look for digital and traditional ad dollars to become more available moving forward. Those with deep active lifestyle and outdoor-focused millennial engagement will have an advantage here. 

Additional Insight

TV Breakdown: According to iSpot, since the beginning of the year, Polartec has run one national TV ad, titled "Science of Outdoor Fabric," which aired for the first time Feb 11, and has cost $53,741 thus far. 

Polartec
‚Äč
46 Stafford Street
Lawrence, MA 01841
(978) 685-6341

Darren Josey
Marketing Manager, North America
(978) 659-5794
joseyd@polartec.com

Lindsey Slack
Marketing Coordinator
(978) 685-6341
slackl@polartec.com