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IDT Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

IDT Corporation is a telecommunications company headquartered in Newark, NJ. The company provides services to retail and wholesale markets on a global scale. The company operates through two business segments: IDT Telecom, which is the worldwide telecommunications operations, and IDT Capital, which develops and operates innovative business initiatives.

Main Telephone (973) 438-1000
Main Fax (973) 438-1455
Primary Address
520 Broad Street
Newark, NJ 07102

IDT Corporation Contacts

Contacts (4)
Name Title State
Bill P. Chief Executive Officer, IDT Telecom NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (973) 438-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 520 Broad Street
Newark, NJ

Liore A. Deputy Chairman - IDT/Genie Energy NJ
Mitch S. Chief Accounting Officer & Controller NJ
Michele B. Senior Director, Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
IDT Corporation ******
IDT Telecom *

Agency Relationships

Brand Agency Service From To
*** *********** ******* & ******* direct marketing 2005 present
*** *********** ***** ***** creative 2005 present
*** *********** ******* *** AOR - creative unknown present
*** *********** ******* ***** AOR - creative 2010 present
*** ******* ******, ***. AOR - creative 2003 present

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Score 20: Future Possibility: Telecom IDT to increase marketing spend around Zedge, Boss Revoluti...

Subject: digital, mobile, Hispanic-focused media

Company: IDT Telecom, the worldwide telecommunications operations, and IDT Capital, which develops and operates innovative business initiatives.

Opportunity: In the Q4 earnings call, CEO Shmuel Jones said the company is looking to increase marketing. IDT spends more than half its measured media on Hispanic-focused media, so those with expertise in that area should look for opportunities around the company’s Boss Revolution apps. 


Additional Insight

Experience: According to CEO Shmuel Jones the company will work to sustain recent momentum by “ratcheting up our sales and marketing efforts in fiscal 2015 (ended July).”  Specifically, Jones talked about Zedge, IDT’s mobile phone ringtone and wallpaper app. He said the Zedge team is introducing social sharing features, new content types, localization and optimization and new ma

New Product Launch: The company expects to introduce messaging within its app in the first half of calendar 2015. Currently, the app has been downloaded more than 1 million times and Jones feels the addition of the messaging feature will make the Boss Revolution app “a go-to application on tens of millions of phones.” rketing tools which will be used “to drive increased customer engagement.”

The company has also expanded its Boss Revolution money remittance service to seven states, including Texas and has recently begun beta testing its general-purpose reloadable or GPR Visa card in a couple of small markets – this is expected to be launched next spring under the Boss Revolution brand. 

Q4 also saw the launch of Net2Phone Office, the company’s first integrated telecommunications solution for small and mid-size enterprises. 

Fabrix Sale: In Q4, IDT agreed to sell Fabrix Systems, the Israeli cloud-based storage and computing platform,  to Ericsson, a Swedish telecommunications company. Jones said the company would look into a “significant strategic acquisiton” or consider smaller acquisitions in the wake of Fabrix’s sale. 

Competitors:  IDT’s competitors includeVonage Holdings Corp

Media Spend: According to Kantar Media, IDT spent $4.1 million on measured media in 2013 – down 31% from 2012. IDT deploys most of this in Q1 and Q4 (Feb. to July).  Around $14.5 million is dedicated to spot and cable TV, while IDT’s biggest spend is dedicated to Hispanic media ($2.2 million), specifically on Spanish-language TV.

Agency Relationships: According to The List,  IDT’s agency roster includes: Eleven, Inc. (AOR).

IDT Corporation 
550 Broad St.
Newark, NJ 07102
(973) 438-1000

Michelle Bell 
Senior Director, Marketing
(973) 438-3044

David Roseman 
Director, Digital Marketing
(973) 438-1000