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Sprint Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Overland Park, KS, Sprint Nextel is one of the largest wireless service providers in America. Consumers, businesses, and government agencies are offered mobile and broadband computing service under the Sprint PCS and Nextel brand names. The company also operates Boost Mobile, a prepaid phone service.

Main Telephone (800) 829-0965
Main Fax (913) 523-0388
Primary Address
6200 Sprint Parkway
Overland Park, KS 66251
USA

Sprint Corporation Contacts

Contacts (5/57)
Name Title State
Marcelo C. President & Chief Executive Officer KS
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (800) 829-0965
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6200 Sprint Parkway
Overland Park, KS
66251
USA

Kevin C. President, Central & Northeast Regions KS
Dow D. Chief Executive Officer - Virgin Mobile USA KS
Joseph E. Chief Financial Officer KS
Rob R. Chief Digital Officer KS

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Virgin Mobile USA ******
Sprint Corporation *********
Boost Mobile ********
Assurance Wireless *
Clear Wireless *

Agency Relationships


Brand Agency Service From To
***** ****** ******** ******** Creative unknown present
***** ******** ********, **** & ******** creative unknown present
****** *********** **. **** & ******** *********** & ****** ********* public relations 1998 present
****** *********** ******* public relations, marketing 2007 present
****** *********** ** multicultural, creative, digital, social 2015 present

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WinmoEdge

In Review: No. 1. Sprint reviewing media after moving creative


Subject: TV, digital, print, radio, outdoor, Hispanic, sponsorship

Company: Sprint, No. 4 carrier in the US

Update (1/13): Sprint, top dog in the 

Reportedly, Sprint has already invited "a few agencies" to compete, so hopefully you're one of them since we've been reporting on Sprint's decision maker turnover and issues for a while (more info below). 

Sellers - Sprint expects to hire one firm to handle both planning and buying, as part of efforts to cut costs. We'll keep you posted on who ends up with the privilege of running a lot of low ROI TV and programmatic, Sprint's MO in recent quarters. But hopefully newish CMO Roger Sole is open to trying new advertising strategies to get Sprint going again, because that would open up new revenue opportunities for a wide variety of sellers.

It's been a crazy few months for Mediavest. They've already lost big accounts like  MTV, as well. 

Update (1/4): Digital marketing veteran Rob Roy has been hired as chief digital officer, taking Sprint to 100, the highest score possible in our cocktail jokes, I'd suggest a different tack when sending intro emails.

So, even though Droga5 was just named creative AOR (more info below), digital, media and other service providers should keep pitching. Reviews in these areas often follow creative agency shifts, and vice versa. Further, Roy, who will report to Kevin Crull, omnichannel sales president, is a new key digital decision maker and may look to new partners to help transform both sprint.com and boostmobile.com.

For example, he's tasked with utilizing marketing automation and personalization to improve customer experience. Reach out immediately since Roy actually left Comcast in the summer and planned to start at Sprint on June 29, well before the official announcement of his hire was made in December. 

Sellers - with a new campaign coming, look for Sprint's traditional and digital advertising levels to be up again (more info below). Digital spending plummeted the last year, per MediaVest / Spark, NY handles media. 

Experience: For the last year, Roy was Comcast's digital revenue SVP and head of e-commerce, as well. Before that, he spent five years at Time Warner Cable, culminating as group VP and head of e-commerce and digital marketing. 
 

Below was originally posted on 11/4:

Opportunity: here) and has been slowing taking work in-house from IPG’s Deutsch LA, creative AOR since 2014. This is why we always say no account is safe. New CMO + four quarters or more of struggles = pitch! 

Sellers - expect Sprint's higher ad activity to continue for another revival campaign next year. Pathmatics. Hopefully, this trend will flip next year as Sprint works to court millennials away from competitors. 

Agencies - Omnicom's MediaVest / Spark, NY still appears to have media. We'll keep you posted as we learn more. 

Additional Insight

Media Spend: Sprint spent $544.6 million on measured media last year, up 59% from $343.5 million in 2014, according to Kantar Media. The bulk of spending last year, almost $400 million, went to broadcast ads. Most of the remainder supported radio, display, newspaper and out-of-home (OOH) ads. 

TV Breakdown: $433.2 million has gone to national TV ads (see breakdown right) since last November, a huge increase from the $283.5 million spent during the same prior year period, according to iSpot.tv

Digital Breakdown: Since last November, about $53 million has gone to desktop, mobile and video ads, less than the $59 million Sprint spent on desktop alone during the same period a year earlier. Pathmatics reports that $24 million has gone to 6 billion desktop impressions the last year, 74% of which were bought from the Amazon ad network. As such, amazon.com ran the bulk of Sprint's ads, with $16.4 million garnering 4 million impressions. Other top targeted sites included ebay.com, nascar.com, walmart.com, imdb.com and espn.com. 

$3.6 million went to 1.2 billion mobile impressions, most of which were also bought from and placed on Amazon. 

$12 million garnered 971.9 million video impressions, 56% of which were purchased direct from sites such asyoutube.com, yahoo.com, cnet.com, realtor.co and nascar.com. 

Sprint Corporation
6200 Sprint Parkway
Overland Park, KS 66251
(800) 829-0965

Roger Sole
Chief Marketing Officer
(800) 829-0965
roger.sole-rafols@sprint.com

Kevin Crull
President, Omnichannel Sales
(800) 829-0965
kevin.crull@sprint.com

Rob Roy
Chief Digital Officer
(800) 829-0965

Tracy Palmer
Vice President, Brand, Advertising & Social Media
Direct Dial: (913) 315-1038
tracy.e.palmer@sprint.com

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