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Sprint Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Overland Park, KS, Sprint Nextel is one of the largest wireless service providers in America. Consumers, businesses, and government agencies are offered mobile and broadband computing service under the Sprint PCS and Nextel brand names. The company also operates Boost Mobile, a prepaid phone service.

Main Telephone (800) 829-0965
Main Fax (913) 523-0388
Primary Address
6200 Sprint Parkway
Overland Park, KS 66251

Sprint Corporation Contacts

Contacts (5/58)
Name Title State
Marcelo C. President & Chief Executive Officer KS
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (800) 829-0965
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6200 Sprint Parkway
Overland Park, KS

Kevin C. President, Central & Northeast Regions KS
Dow D. Chief Executive Officer - Virgin Mobile USA KS
Joseph E. Chief Financial Officer KS
Rob R. Chief Digital Officer KS

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Virgin Mobile USA ******
Sprint Corporation *********
Boost Mobile ********
Assurance Wireless *
Clear Wireless *

Agency Relationships

Brand Agency Service From To
***** ****** ******** ******** Creative unknown present
***** ******** ********, **** & ******** creative unknown present
****** *********** **. **** & ******** *********** & ****** ********* public relations 1998 present
****** *********** ******* public relations, marketing 2007 present
****** *********** ******* ********* Creative, Digital, Media Buying, Multicultural 2011 present

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Hispanic, Millennial Opps: Sprint promotes Hispanic advertising SVP to CMO

Subject: TV, digital, print, radio, outdoor, Hispanic, sponsorship

Company: Vulnerable Account Index (VAI).

Opportunity: Roger Sole, hired earlier this year in the newly created role of SVP of advertising and acquisition for the Hispanic market and innovation and president of Puerto Rico (research here).

We don’t expect a major agency shakeup since media was recently consolidated at Publicis's here). 

Still, Sole is crucial decision maker for agency new business execs to engage moving forward as Sprint works to reclaim its standing as the No. 3 carrier from T-Mobile. Sellers – look for higher ad dollars to continue supporting aggressive promotions in 2016, with a particular focus on millennials and young Hispanics. 

Additional Insight

Media Spend: Sprint allocated $358.6 million towards measured media in the first half of the year, more than it spent for all of 2014, according to Kantar Media. Higher broadcasting and Spanish language network TV outlays are leading the charge. 

Winmo profile)
6200 Sprint Pkwy
Overland Park, KS 66251
(800) 829-0965

Tracy Palmer
Director, Consumer & Experiential Advertising
Direct Dial: (913) 315-1038

Kymber Umana
Hispanic Marketing Manager