Symantec Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Cupertino, CA, Symantec Corporation is a computer software company specializing in security and information management. The company operates in six business segments: Consumer Products, Enterprise Security, Data Protection, Storage and Server Management.
|Main Telephone||(650) 527-8000|
Symantec Corporation ContactsContacts (5/19)
|Sheila J.||Chief Information Officer||CA|
Sample of Associated Brands
|Michael W.||Chief Marketing Officer||CA|
|Greg C.||Chief Executive Officer||CA|
|Kristen B.||Vice President, Corporate Communications||CA|
|Alejandro B.||Vice President, Product Management||CA|
|Sygate Technologies, Inc.||*|
|****** ***||**** *** *********||AOR - creative||unknown||present|
|****** ***||********||media buying & planning||2014||present|
|****** ***||*******||AOR - public relations||2012||present|
|****** *********||**** *** *********||AOR - creative||unknown||present|
|****** *********||********||media buying & planning||2014||present|
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Score 95 - Review Imminent Update: Symantec hires new CMO, moves media after acquiring Blue Coat
Subject: B2B, digital, online, sponsorship
Company: Symantec, Sunnyvale, Calif.-based producer of software for security and information protection.
Also, chief marketer Dan Rogers has left Symantec less than a year after he joined the company (research reportedly been replaced by cybersecurity marketing veteran Michael Williams, who was marketing SVP at recently acquired Blue Coat Systems.
Therefore, creative shops with experience in the B2B tech space should reach out now. Symantec has big plans to become the leading pure play security company after acquiring Blue Coat. Also, the hire of a new media AOR and CMO makes this account even more vulnerable. This includes Norton too since it has struggled even worse than Symantec's enterprise business segments Norton may still be at Grey, but that's likely to change, as well
Experience: Before joining Blue Coat in May 2015, Williams spent eight years at Intel Security as global field marketing VP.
Below originally published 7/25
Opportunity: We've been told that WPP's VAI. We haven't been able to verify this or whether Norton has already moved, but we wanted to keep you posted since it could still be up in the air.
So, agencies with deep experience in the consumer focused tech space should reach out to see if there's time to secure the business. An agency shift wouldn't be surprising given continued snafu certainly doesn't help either.
Sellers - make sure you're top-of-mind with in-house decision makers so you'll be alerted when the account moves, if it hasn't already. News and entertainment sellers should have an advantage securing revenue based on Norton's recent display presence. Display activity has been down since May 1, but it typically surges in July through the end of the year, based on Moat data.
We're still checking to see what effect, if any, this will have on Symatec's SMB/enterprise focused segments. Symantec shed Veritas last year to put more resources into these businesses (research acquired Blue Coat to boost its cyberdefense credentials. As such, now should be a good time for IT/business decision maker (BDM) focused pitches, as well.
Media Spend: Symantec spent $27.9 million on measured media last year, down 20% from $34.9 million in 2014, according to Kantar Media. Search accounted for $21.9 million of spending last year, followed by display at almost $5 million.
Digital Breakdown: Since January, 123 banners and 33 high impact ads have run on about 1,300 publishers (<1% mobile), 89% of which were placed programmatically versus site direct. One video ad ran on xfinity.com.
Desktop ads have mostly targeted news, entertainment and technology publishers, Moat reports. Top sites include sportingnews.com, wired.com, wunderground.com, sfgate.com, weather.com, curbed.com, espn.com, cheezburger.com and newgrounds.com.
350 Ellis Street
Mountain View, CA 94043
Chief Marketing Officer