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Rackspace Hosting Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Rackspace Managed Hosting is IT hosting company that delivers enterprise-level managed services to businesses of all sizes throughout the world. The company was founded in 1998, and its global headquarters are located in San Antonio, TX.

Main Telephone
Main Fax (210) 312-4043
Primary Address
One Fanatical Place
San Antonio, TX 78218

Rackspace Hosting Inc. Contacts

Contacts (5/9)
Name Title State
John E. Chief Technology Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Fanatical Place
San Antonio, TX

Lew M. Board Member TX
Ryan N. Chief Information Officer TX
Carla P. Senior Vice President & Chief Marketing Officer TX
Jeff C. President TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Rackspace Hosting Inc. ********

Agency Relationships

Brand Agency Service From To
********* ******* ***. ********* *.*. Creative 2017 present

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Rackspace stops acquistion talks, names CEO

Subject: digital, display, search, B2B magazines, radio

Company: Rackspace, the cloud and server hosting provider with US headquarters in San Antonio, Tex.

Opportunity: The company has made two major announcements: (1) It is pulling the plug on potential acquisition and (2) it has promoted its president to CEO. As the company looks to go it alone, be on the lookout for digital, display, search and B2B opportunities. 

Additional Insight

Experience: Instead of continuing acquisition and partnerships talks, Rackspace has decided to go it alone and has named a new CEO: Taylor Rhodes. Rhodes was previously the company’s president. He is replacing Graham Weston, who will stay on as non-executive chairman of the board. Rhodes has also been given a seat at the board. Of Rhodes, Weston said: ”We are confident that under his leadership, and through the execution of our strategy, Rackspace is well-positioned to lead in the large and growing managed cloud category.”

Of the decision to cutoff partnership and acqusition talks, Weston said: ”We ran a thorough process under the direction of our board of directors, independent advisors, and a Strategic Transaction Committee of the Board. In this process we talked to a diverse group of interested parties and entertained different proposals. None of these proposals were deemed to have as much value as the expected value of our standalone plan. We concluded that the company is best positioned to drive value for shareholders, customers and Rackers through the continued execution of its strategic plan to capitalize on the growing market opportunity for managed cloud services.”

Last summer, Rackspace’s hired Morgan Stanley to sift through acquisition or partnership bids from the likes of Hewlett-Packard, IBM, CenturyLink, Cisco Systems, Dell and EMC.

In an email, Rhodes assured “Rackers” that “after a period of uncertainty, our destiny is back in out hands.” He went on to say that “[i]t’s up to us to execute and win.”

Media Spend: Rackspace spent $17.9 million on measured media in 2013, up 27% from 2012′s $14.1 million. The overwhelming majority of the spend is dedicated to digital (display and search) ads. And while search spend is evenly distributed through all four quarters, display spend was mainly in Q1 and Q4 – spend here more than doubled spend in Q2 and Q3.

Rackspace US, Inc. 
One Fanatical Pl.
City of Windcrest
San Antonio, TX 78218
(210) 312-4000

Graham Weston 
Co-Founder & Chairman
(210) 312-4000

Taylor Rhodes 
Chief Executive Officer
(210) 312-4000