HP Enterprise Services | Company Profile, Marketing Contacts, Media Spend, Brands
HP Enterprise Services provides information technology services to companies. These services include strategies and solutions designed to help clients succeed in the digital economy.
|Main Telephone||(888) 206-0289|
|Main Fax||(972) 605-6033|
HP Enterprise Services ContactsContacts (3)
|Henry G.||Executive Vice President & Chief Marketing & Communications Officer||CA|
Sample of Associated Brands
|Sherri W.||Marketing Business Partner||TX|
|Mike M.||Senior Director, Sales & Marketing Enablement||TX|
|HP Enterprise Services||*|
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Campaign Imminent Update: HP Enterprise digital moving to Digitas?
Subject: TV, digital, social media, outdoor, radio
Company: HP Enterprise (HPE), software storage and cloud service arm that split off from HPs consumer business last year.
Update (9/13): We've received a tip that digital media is moving to Publicis, NY taking over HP Enterprise's creative and media work in November (more insight below). Digital sellers - start engaging Digitas now to be top-of-mind as the account transitions and planning starts.
Update (8/25): We've received word that Publicis, NY will officially take over HP Enterprise's creative and media work at the beginning of November. So, look for teams to start transitioning then, and for dollars to begin moving from Accuen, Omnicom's trading desk to Publicis's programmatic solutions.
So, center your pitch more on Q1-Q2 timing since this leaves little time to put together a big Q4 campaign.
Below originally posted 8/19
Opportunity: HPE, formerly a Razorfish.
HPE's advertising levels have skyrocketed in recent months, thanks mainly to a sponsorship with summer blockbuster "Star Trek Beyond." (great flick, by the way). Look for this higher activity to continue since CMO Henry Gomez wants to engage developers and the entire C-suite – not just CTOs and CIOs anymore. This wider net should open up revenue for news, finance and luxury lifestyle sellers - along with tech.
Even though the trades just found out about this Publicis switch, the review was slated to finish in April. So, look for a new campaign to break in time for Q4-Q1, traditionally HP’s top advertising period.
Keep in mind that the HP's B2C arm has been moving agencies around, too (research here).
Incumbents: Publicis is picking up work previously done by Omnicom's BBDO (creative) Doremus (demand gen) Rapp (direct marketing) and Omnicom Media Group (OMG - media) However, the shift doesn't affect HPE's relationships with Omnicom's Ketchum (PR), Siegel + Gale (strategy), Interbrand and GMR, the company told Ad Age.
TV Breakdown: Since January, $16.6 million has supported national HPE TV ads (see breakdown right), iSpot.tvreports.
Digital Breakdown: Year-to-date, almost $5.4 million has garnered 620.1 million impressions, 54% of which were bought site-direct, 29% were bought by ad networks (mainly Google Adx + AdSense) and 13% were bought by DSP (primarily DBM). Top targeted sites include forbes.com, zdnet.com, nytimes.com, nbcnetwso.com, foxnews.com, fark.com and techrepublic.com.
Mobile, $453,500 for 60.7 million impressions, is targeting a similar site mix and relying on many of the same progrmmatic partners.
About $1.7 million has gone to 114.2 million impressions, most of which were palced via ad networks and DSPs, mainly DBM and Google AdX + AdSense.
3000 Hanover St.
Palo Alto, CA 94304
Executive Vice President & Chief Marketing & Communications Officer
Senior Vice President, Experience Marketing