Gulfstream Aerospace Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Gulfstream Aerospace Corporation is one of the world's leading manufacturer of large-cabin business jet air crafts. The company, founded in 1958, is based in Savannah, GA.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(912) 965-3000|
|Main Fax||(912) 965-3084|
Gulfstream Aerospace Corporation ContactsContacts (5/10)
|Sheryl B.||Vice President & Chief Information Officer||GA|
Sample of Associated Brands
|Jeannine H.||Chief Marketing Officer||GA|
|Scott N.||Senior Vice President, Worldwide Sales||GA|
|Steve C.||Vice President, Sales Development & Support||GA|
|Gulfstream Aerospace Corporation||******|
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Score 75 - Account in Jeopardy: Private jet maker Gulfstream hires first CMO
Subject: B2B, print, digital
Company: Gulfstream Aerospace Corp, one of the world's largest manufacturers of business jet aircraft.
Opportunity: Hired B2B marketing veteran Jeannine Haas to the newly-created role of chief marketing officer. Reporting to President Mark Burns, she's responsible for developing, managing and leading Gulfstream’s worldwide marketing efforts, including advertising, branding, media relations and direct marketing, according to a statement. We've been told Gulfstream manages media in-house, but they may use an agency for some digital campaigns. So, digital shops should start putting introductions together.
There should be bigger creative opportunities here, as well. Agencies with experience engaging executive business decision makers should be all over this, as it looks like Gulfstream wants a new campaign to take flight. Besides the arrival of a CMO, average Joe's post-bailout criticism of execs flying on private jets has returned to normal frustration levels. Also, the industry seems to be in a renaissance, thanks to the rise of booking marketplaces (research Les Grossman would want to see and pitch accordingly - playa, playa.
Sellers - similarly, those with high engagement rates among the CEO crowd will have the advantage here. Don't waste time pitching strategies that will resonate with lowly talent agents like Rick "Pecker" Peck. Dude, obviously doesn't understand the struggle.
Experience: With more than 25 years of experience, Hass was CMO from 2011-2015. Before that she spent about 11 years at American Express, lately as VP of customer relationship marketing.
Media Spend: $1.6 million went to measured last year, more than twice the $561,000 allocated in 2014, according to Kantar Media. Magazines have received almost all of Gulfstream's advertising budget since 2014.
Since last September, tiny desktop display campaigns have run on aviationweek.com, wsj.com and barrons.com, Pathmatics reports.
Gulfstream Aerospace Corporation
Post Office Box 2206
Savannah, GA 31402