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Cannondale Bicycle Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Cannondale Bicycle Corporation, headquartered in Bethel, CT, engages in the manufacture and distribution of bicycles and bicycle-related products worldwide. It manufactures aluminum bicycles, offering approximately 80 models. **NOTE: As a public Pink Sheet traded company, Cannondale Bicycle Corporation is not required to meet the minimal requirements of or file with the SEC. Thus, financial information is not available.**

Main Telephone (203) 845-8300
Main Fax (203) 748-4012
Primary Address
1Cannondale Way
Wilton, CT 06897

Cannondale Bicycle Corporation Contacts

Contacts (2)
Name Title State
Brian I. Vice President, Global Marketing CT
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (203) 845-8300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1Cannondale Way
Wilton, CT

Julie R. Credit Analyst CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cycling Sports Group *
Cannondale Bicycle Corporation *****

Agency Relationships

Brand Agency Service From To
********** ******* *********** ********* AOR - digital 2011 present
********** ******* *********** ******** ******** AOR - creative 2012 present

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Bike manufacturer Cannondale Sports Group hires Prez, North America

The Story
Cannondale Sports Group, a division of bicycle manufacturer Cannondale Corporation, announced the appointment of Jeff McGuane as the new president of CSG North America, according to Bicycle Retailer.
McGuane replaces the Bethel, Conn.-based company’s former leader Jeff Frehner, who left CSG last August due to the extensive amount of travel between his home in Madison, Wis., and the company’s Connecticut headquarters.
McGuane has been with Cannondale and CSG in the United States, Japan and Europe for 14 years. He was appointed president of Cannondale Europe in 2004, and was named president of CSG International in August 2008. Under his leadership, Cannondale Europe experienced an exceptional rate of growth and success.
Cannondale Corporation is a top American bicycle manufacturer. The company and its Cannondale Sports Group subsidiary, now produce many types of high-end bikes with quality metals and aluminum.
The Research
Cannondale Corporation’s Marketing Director Scott Struve spoke further with WinmoEdge about McGuane’s new position with CSG and the company’s agency and strategic partnership affiliations.
Struve said that McGuane has been in the industry for a long time, and said that Cannondale Sports Group greatly values his opinion on every level of the organization. With that in mind, he feels McGuane will play a role in the company’s marketing initiatives.
He declined to comment on any short-or long-term marketing goals, citing that this information is proprietary and that he would rather not have his competitors know Cannondale’s marketing plans.
“We don’t want to divulge what our (media) spend is and how it’s broken out,” Struve said. “We don’t want competitors to know. I would say our typical audience is anybody that has a healthy lifestyle and is looking to make a smaller footprint.”
He added that McGuane will most likely also play a part in building awareness of the Cannondale Sports Group brand because of its direct relation to the sales department. Struve said that Cannondale’s goal is to become the number one bike in the world, and McGuane will strive to achieve this goal.
Our source confirmed that Malvern, Pa.-based Mangos Inc. has handled Cannondale Corporation’s advertising efforts since 2006, and also said that the company uses a number of different resources in addition to this agency relationship.
“I would say (we create relationships) on an annual basis as well as on a project basis,” he said. “We’ve got a number of strategic alliances within the bike industry with a variety of manufacturers, and that’s on the team level as well as on the retail level.”
According to The Nielsen Company, Cannondale Bicycle Corporation spent about $400,000 on national advertising in 2007. About $300,000 was spent on national magazine ads, and about $100,000 was spent on business-to-business efforts.
The Direction
Struve said that Cannondale Corporation does work with external firms, both on a case-by-case basis and for strategic partnerships. Agencies that feel they can elevate Cannondale to the top spot in bicycle sales should reach out to discuss how your firm can assist the company with its ultimate goal.

Cannondale Corporation
16 Trowbridge Drive
Bethel, CT 06801
(203) 749-7000
Scott Struve
Marketing Director, Cannondale Corporation
(203) 749-7000
Jeff McGuane
President, Cannondale Sports Group North America
(203) 749-7000
Matt Mannelly
President & Chief Executive Officer, Cannondale Corporation
(203) 749-7000 / x. 7030