Cleveland Browns hires SVP, Biz Dev
National Football League franchise the Cleveland Browns announced it has hired Jim Ross as senior vice president of business development, according to the National Football Post
Ross had a three-year stint at the New York Yankees Major League Baseball franchise, where he serves under the same title he’ll be assuming at the Cleveland-based football team.
While in New York, he played an integral role in the opening of the new Yankee Stadium in 2009. Prior to joining the Yankees’ front office, he spent the previous seven seasons as SVP of sales and marketing for the Miami Dolphins and its stadium, now called Sun Life Stadium.
In 1996, Ross began working in South Florida as VP of sales and marketing for MLB’s Florida Marlins, a position in which he served for four years. Following his tenure with the Marlins and before going to the Dolphins, Ross served in 2000 as president of AFL Properties, the marketing arm of the Arena Football League.
The Cleveland Browns are an American football team based in Cleveland, Ohio. The team plays in the American Football Conference North division of the NFL.
Ross will oversee all of the Browns
’ sales and marketing, as well as revenue-generating program initiatives
including brand advertising, tickets, suite operations, media sales and sponsorship groups, among other duties.
“I am ecstatic for this opportunity with the Cleveland Browns as well as re-joining the NFL,” he said in a statement. “I view the Browns as a storied franchise and I am honored to be a part of that tradition.”
He will report directly to Executive Vice President of Business Operations Bryan Wiedmeier, and will work closely with team Owner Randy Lerner and President Mike Holmgren.
“We are excited to add someone with Jim’s experience and reputation to our front office,” Holmgren said in a company release. “Jim is one of the most respected marketing executives in professional sports, and has a lengthy track record of success with several different sports teams and venues.”
He added that the Browns intend to leverage Ross’ extensive and diverse experience in the sports industry, citing that he will become a very valuable asset to the team.
Director of Public Relations Neal Gulkis told WinmoEdge that at this point, it is entirely too early to discuss any specific marketing-related inquiries surrounding Ross’ new capacity at the Browns.
“Jim is still working with the Yankees and will not start here for another couple of weeks,” he said, adding that Ross would be able to speak further on his new role once he has spent some time settling in and has gotten the Browns’ business development strategy underway.
According to The List database, Cleveland-based Dix & Eaton has served as the team’s public relations agency since 1998, and Cleveland-based DigiKnow Inc. has handled its interactive efforts since 1999.
76 Lou Groza Boulevard
Berea, OH 44017
Senior Vice President, Business Development