Back to All Companies

Chicago Bears Football Club | Company Profile, Marketing Contacts, Media Spend, Brands




The Chicago Bears Football Club is a professional football team and member of the National Football League. Founded in 1920, the Chicago Bears Football Club play at Soldier Field, one of the oldest stadiums in the NFL.

Main Telephone (847) 295-6601
Main Fax (847) 615-2391
Primary Address
Halis Hall at Conway Park
1000 Football Drive
Lake Forest, IL 60045-4829
USA

Chicago Bears Football Club Contacts

Contacts (5/41)
Name Title State
Ted P. President & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 295-6601
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Halis Hall at Conway Park
1000 Football Drive
Lake Forest, IL
60045-4829
USA

Karen M. Chief Financial Officer IL
Scott H. Senior Vice President, Marketing & Communications IL
Jake J. Vice President, Finance & Accounting IL
John B. Vice President, Business Administration IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chicago Bears Football Club *******

Agency Relationships


Brand Agency Service From To
******* ***** ******** **** ******* Creative, Digital, Media Buying, Media Planning, Social 2016 present
******* ***** ******** **** **** ********** Multicultural 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the President & Chief Executive Officer of Chicago Bears Football Club?

Who is the marketing contact for sports teams & leagues in IL

What is the email of the Chief Financial Officer of Chicago Bears Football Club?

What is direct phone of the Senior Vice President, Marketing & Communications of Chicago Bears Football Club?

Who is the Creative, Digital, Media Buying, Media Planning, Social agency of Chicago Bears Football Club?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Hispanic Media Opps: Chicago Bears taps Paco Collective to drive Hispanic fan engagement


Subject: Hispanic media, Spanish language, sponsorship, TV, radio

Company: Winmo) is a professional football team and member of the National Football League, who play at Soldier Field, one of the oldest stadiums in the NFL. 

Opportunity: After naming Paco Collective as its first Hispanic-specific strategic marketing firm. The new agency will help the football team refine the way it connects with Chicago Hispanics. The Bears have continued to take steps to tap into Chicago’s Hispanic community, filing for a trademark for the phrase “Vamos Bears,” as well as signing a multi-year radio broadcasting agreement with Univision to air the games on the Hispanic stations WVIV-FM/93.5/103.1 and WRTO-AM/1200. 

Paco has also been working with Chicago baseball team the White Sox, and has been very successful with its marketing strategy thus far, running it deep into Hispanic neighborhoods around the city. Although the Bears don’t have the same urgency to sell tickets like the Sox do, the team felt it was important to push its brand into a demographic that has not yet embraced the NFL in a big way. So the team felt that a more complex strategy would be the most effective way to cultivate Hispanic fans, and that Paco would be the best agency to help them do it. A big strategy will be language used in ads and marketing, as older Hispanic audiences seem to connect more with fully Spanish ads, while millennials favor a blend of Spanish and English. 

Therefore, Hispanic-focused sellers should be reaching out now to secure ad dollars ahead of football season, as planning is likely underway. Look for revenue tied to radio and sponsorship opportunities. An advantage will go to sellers with high Chicago-based, Hispanic-focused engagement rates. Additionally, those sellers that have high Hispanic millennial sports focused reach may have an advantage as well. 

Additional Insight

Media Spend: According to Kantar Media, the Chicago Bears spent $2.5 million on measured media in 2015. The largest portion of the spending was given to digital, while the rest was divided among spot TV, newspapers and outdoor. 

Winmo)
Halis Hall at Conway Park
1000 Football Drive
Lake Forest, IL 60045-4829
(847) 295-6601

Scott Hagel
Vice President of Communications
(847) 295-6601 ext. 5220
scott.hagel@bears.nfl.net

Elaine De Los Reyes
Director of Fan Marketing & Research
(847) 295-6601
elaine.delosreyes@bears.nfl.net