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Amer Sports Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Salomon North America, Inc., headquartered in Ogden, UT, is a manufacturer of outdoor sports apparel and equipment. The company specializes in the manufacturing of ski equipment. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (801) 624-7500
Main Fax
Primary Address
2030 Lincoln Avenue
Ogden, UT 84401
USA

Amer Sports Corporation Contacts

Contacts (5/9)
Name Title State
Bill K. Vice President & General Manager- Americas UT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (801) 624-7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2030 Lincoln Avenue
Ogden, UT
84401
USA

Jeff L. Vice President, Footwear & Commercial Director UT
Jeff S. Global Vice President, B2C eCommerce & Digital Marketing UT
Michael A. Vice President, Winter Sports Equipment & Commercial Director UT
Armin B. Vice President, Commercial Portfolio - Americas UT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mavic ******
Amer Sports Corporation *****
Suunto *
Arc'Teryx ****
Salomon *

Agency Relationships


Brand Agency Service From To
***** ***** ****** ********* Public Relations 2015 present
******* **** Public Relations unknown present
****** **** Public Relations 2016 present

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WinmoEdge

Digital Opps: Amer Sports names new top marketer


Subject: digital, e-Commerce, display, social media, sponsorships

Company: Suunto and Precor.

Opportunity: After its top marketing executive, Victor Duran, resigned to become CEO of Intersport International, Amer Sports has promoted Michael White to chief commercial officer. In this role, White will add global B2C and go-to-market marketing responsibilities to his current role as chief sales officer and GM for Europe, Middle East and Africa. The company also recently promoted Evin Catlett as global digital marketing manager over all brands, so digital sellers should be reaching out now to secure business ahead of the winter sports season. This is doubly true since Heikki Norta joined the company as chief digital officer last fall (more here).

Amer CEO Heikki Takala stated: “Combining out go-to-market under one leadership will enable us to accelerate with further scale and synergies in our commercial operations.” Therefore, expect spending increases to be a possibility in the back half of the year. 

Additional Information

Media Spend: Click the links to read more about marketing plans at Amer’s brands Suunto

Digital Breakdown: All data is per Moat (for 2016) -

Mavic: Has run three display ads on roadbikeaction.com (100% placed site direct). This is the first display presence for the brand, so look for continued (if measured) increases in 2016.

Precor: 40 display ads have been run on 33 publishers since January. Top ad destinations include: clubindustry.com, competitor.com and kvoa.com and all but 4% were placed site direct. Note that for the same period 2015, only six display and two high impact ads were run on clubindustry.com and competitor.com.

Wilson Sporting Goods: Since January, 34 display ads have been run on 82 publishers (17% mobile). Top ad destinations include: stack.com, tennis.com, baseballamerica.com and amazon.com (67% site direct). For the same period 2015, 27 displays ads were run on 238 publishers (31% mobile; 90% site direct). 

Arc'teryx: Since January, 37 display ads have been run on 64 publishers (<1% mobile). For the same period 2015, 18 display ads on 322 publishers (<1% mobile).

Amer Sports Corporation (Winmo)
8700 W. Bryn Mawr Ave.
Chicago, IL 60631
(773) 714-6500

Heikki Norta
Chief Digital Officer
(773) 714-6500
heikki.norta@amersports.com

Tom Gruger 
Vice President, Digital Marketing – Wilson Sporting Goods
(773) 714-6526 (direct)
tom.gruger@wilson.com

Mike Wilson 
Manager, Marketing – Mavic, North America
(801) 624-7500
mike.wilson@amersports.com

Bryson White 
Brand Manager – Suunto Americas (since Jan. 2016)
(801) 624-7500
bryson.white@suunto.com