Wilson Sporting Goods Company | Company Profile, Marketing Contacts, Media Spend, Brands
Wilson Sporting Goods Company is a sports equipment manufacturer headquartered in Chicago, IL. A subsidiary of Finland's Amer Sports, Wilson Sporting Goods Company produces equipment for sports such as tennis, golf, volleyball, squash, basketball, racquetball, football, badminton and baseball. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **
|Main Telephone||(773) 714-6400|
|Main Fax||(773) 714-4574|
Wilson Sporting Goods Company ContactsContacts (5/24)
Sample of Associated Brands
|Bob T.||Vice President, Innovation||IL|
|Amy W.||Vice President, Marketing||IL|
|Molly W.||Director, Communications||IL|
|Jean-Pierre D.||Global Product Director - Golf||IL|
|Wilson Golf Products||*|
|Wilson Racquet Sports Products||***|
|Wilson Sporting Goods Company||******|
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Wilson Sporting Goods' marketing VP hire leads to new digital, product, branding opps
Brand: Amer Sports’ Wilson Sporting Goods Co., the world’s top manufacturer of ball sports equipment and athletic apparel, based in Chicago
Opportunity: The company appointed consumer marketer Amy Weisenbach as its new vice president of marketing, starting May 19. The company also shifted the former marketing VP to vice president of digital.
New Vice Presidents in Marketing and in Digital: Weisenbach, who was most recently VP of marketing for men’s apparel e-tailer Trunk Club and also had tenures with Beam and Unilever, will lead Wilson’s digital and smart product launches, new R&D initiatives, and brand refresh efforts. The company looks to make a major splash in retail, apparel and retail with wearable technology and new product rollouts are planned through the year, so reach out now in mobile ad-tech and social platform initiatives.
Weisenbach assumes Tom Gruger’s former role as he moves to be Wilson’s new VP of digital to ramp up development of connected products. Engage the brand with mobile and social, and about wearable technology, as other sporting goods companies have developed products connecting athlete and applications.
Weisenbach’s and Gruger’s executive shifts are the latest for Wilson following Mike Dowse’s appointment as president of Amer Sports’ ball sports business unit last November. Amer Sports’ brands include Salomon, Wilson, Atomic, Arc’teryx, Precor, Suunto and Mavic.
App-Connected Equipment Product Launches: Wilson plans to launch an app-connected smart basketball, co-developed with SportIQ which can track real-time stats on shooting distance, this winter. Marketers in fitness, health will have the advantage as the company moves in the direction of linking
Look out for Under Armour’s big marketing ramp up, is a leader in the wearable tech category.
NPD Group stated in its “Wearable Technology Study” that the digital fitness device market has grown to $330 million, with Fitbit holding majority 58% share, but the market still lacks one national player.
Agency Relationship: Havas Worldwide Chicago is the company’s AOR, according to The List.
Wilson Sporting Goods Company
8750 West Bryn Mawr Avenue
Chicago, IL 60631
Vice President, Marketing
Vice President, Digital
Mailcode: Third Floor – South Tower