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Wilson Sporting Goods Company | Company Profile, Marketing Contacts, Media Spend, Brands

Wilson Sporting Goods Company is a sports equipment manufacturer headquartered in Chicago, IL. A subsidiary of Finland's Amer Sports, Wilson Sporting Goods Company produces equipment for sports such as tennis, golf, volleyball, squash, basketball, racquetball, football, badminton and baseball. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **

Main Telephone (773) 714-6400
Main Fax (773) 714-4574
Primary Address
8750 West Bryn Mawr Avenue
Chicago, IL 60631-0727

Wilson Sporting Goods Company Contacts

Contacts (5/24)
Name Title State
Mike D. President IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (773) 714-6400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8750 West Bryn Mawr Avenue
Chicago, IL

Bob T. Vice President, Innovation IL
Amy W. Vice President, Marketing IL
Molly W. Director, Communications IL
Jean-Pierre D. Global Product Director - Golf IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Louisville Slugger ****
Wilson Golf Products *
Wilson Racquet Sports Products ***
Wilson Sporting Goods Company ******
Atomic *

Agency Relationships

Brand Agency Service From To
****** ******** ***** ******* ***** ********* ******* AOR - creative 2001 present
****** ******** ***** ******* *** ********, ***. creative 2002 present
****** ******** ***** ******* ****** ******** AOR - social 2013 present

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Wilson Sporting Goods' marketing VP hire leads to new digital, product, branding opps

Brand: Amer Sports’ Wilson Sporting Goods Co., the world’s top manufacturer of ball sports equipment and athletic apparel, based in Chicago

Opportunity: The company appointed consumer marketer Amy Weisenbach as its new vice president of marketing, starting May 19. The company also shifted the former marketing VP to vice president of digital.

New Vice Presidents in Marketing and in Digital: Weisenbach, who was most recently VP of marketing for men’s apparel e-tailer Trunk Club and also had tenures with Beam and Unilever, will lead Wilson’s digital and smart product launches, new R&D initiatives, and brand refresh efforts. The company looks to make a major splash in retail, apparel and retail with wearable technology and new product rollouts are planned through the year, so reach out now in mobile ad-tech and social platform initiatives.

Weisenbach assumes Tom Gruger’s former role as he moves to be Wilson’s new VP of digital to ramp up development of connected products. Engage the brand with mobile and social, and about wearable technology, as other sporting goods companies have developed products connecting athlete and applications.

Weisenbach’s and Gruger’s executive shifts are the latest for Wilson following Mike Dowse’s appointment as president of Amer Sports’ ball sports business unit last November. Amer Sports’ brands include Salomon, Wilson, Atomic, Arc’teryx, Precor, Suunto and Mavic.

App-Connected Equipment Product Launches: Wilson plans to launch an app-connected smart basketball, co-developed with SportIQ which can track real-time stats on shooting distance, this winter. Marketers in fitness, health will have the advantage as the company moves in the direction of linking 

Look out for Under Armour’s  big marketing ramp up, is a leader in the wearable tech category.

NPD Group stated in its “Wearable Technology Study” that the digital fitness device market has grown to $330 million, with Fitbit holding majority 58% share, but the market still lacks one national player.

Agency Relationship: Havas Worldwide Chicago is the company’s AOR, according to The List. 


Wilson Sporting Goods Company
8750 West Bryn Mawr Avenue
Chicago, IL 60631
(773) 714-6400

Amy Weisenbach
Vice President, Marketing
(773) 714-6400

Tom Gruger
Vice President, Digital
(773) 714-6400
Mailcode: Third Floor – South Tower