Republic Services, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Phoenix, Arizona, Republic Services is a leading provider of environmental services including solid waste collection, transfer and disposal services to commercial, industrial, municipal and residential customers.
|Main Telephone||(480) 627-2700|
Republic Services, Inc. ContactsContacts (5/7)
|Catharine E.||Executive Vice President, Chief Legal Officer & Corporate Secretary||AZ|
Sample of Associated Brands
|Brian B.||Executive Vice President & Chief Development Officer||AZ|
|Charles S.||Senior Vice President & Chief Financial Officer||AZ|
|Don S.||President & Chief Executive Officer||AZ|
|Tom L.||Executive Vice President & Chief Customer Officer||AZ|
Who is the Executive Vice President, Chief Legal Officer & Corporate Secretary of Republic Services, Inc.?
Who is the marketing contact for waste management, recycling in AZ
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Waste mgmt company Republic Services rebrands, will launch local marketing campaign
Subject: Outdoor, direct mail, experiential, B2B, business-to-government (B2G)
Company: Republic Services, the second largest waste management company is the U.S., behind Waste Management.
Opportunity: Implementing a new local marketing effort to better engage customers who are concerned with disposing of waste in responsible ways. Local ads are set to launch later this year with direct mail and other collateral elements, and Republic will introduce a revamped website with improved user experience. Approach with advertising, event and sponsorship opportunities that will help Phoenix-based Republic better engage green focused consumers.
New Positioning: This new campaign comes after the company unified its more than 30 go-to-market names under the Republic Services brand, introduced a new logo and debuted its first tagline, “We’ll Handle It From Here.” Republic’s goal is to convey themes of reliability, ease of use and environmental commitment, according to a statement.
Media Spend: Republic allocated $187,000 towards measured media last year, up from $100,000 in 2012. The company’s paid marketing budget skews towards outdoor ads.
Agency Relationship: Republic’s branding partner is Landor Associates, part of the Young & Rubicam Group network within WPP.
Republic Services, Inc.
18500 N Allied Way
Phoenix, AZ 85054
Jon Vander Ark
Executive Vice President, Customer Development