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AT&T, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




AT&T, Inc. is one of the largest telecommunications companies and wireless providers in the United States. The company provides a host of communications services for consumers, businesses, agencies, and institutions. Traditional, wireless, and IP-based phone service, broadband Internet, directory advertising and publishing, and networking solutions are offered to customers in across the globe.

Main Telephone (210) 821-4105
Main Fax
Primary Address
2180 Lake Boulevard
Atlanta, GA 30319
USA

AT&T, Inc. Contacts

Contacts (5/107)
Name Title State
John E. President - AT&T Connecticut CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 771-5200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2180 Lake Boulevard
Atlanta, GA
30319
USA

Kirk M. Chief Marketing Officer - AT&T Advertising & Analytics CT
Anne C. President - Integrator Solutions NJ
Brian L. Chief Executive Officer - AT&T Advertising & Analytics NJ
Lisa M. Chief, Staff/ eCommerce Online Digital Experience - Business Management NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AT&T, Inc. *********
AT&T U-Verse ********
AT&T Digital Life *
myAT&T *
att.yahoo.com *

Agency Relationships


Brand Agency Service From To
**&* ******* **** **************** Public Relations, Social unknown present
**&* ******* **** **************** Public Relations, Social unknown present
**&* ******* **** **************** Public Relations, Social unknown present
**&* ******* **** ***** ****** **. Digital - Mobile App Design 2012 present
**&* ******* **** ****** & ******* Media Buying, Media Planning 2016 present

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WinmoEdge

Campaign Imminent Update: Hearts & Sciences taking over AT&T by November?


Subject: TV, digital, online advertising, print, radio, outdoor, multicultural, Hispanic media, sponsorship, experiential, branding

Company: AT&T

Update (8/25): The timing of the move to Omnicom's MEC to still handle Q4 buys, but you never know. We'll keep you posted as we learn more. 

 

Update (8/12): Look for lots of WPP folks to take an extended lunch today. AT&T, formerly No. 279 on the reportedly consolidated creative, digital and media with Omnicom after a review led by MediaLink that began supposedly began in June (more info below).

Arognaut, but you have to wonder for how much longer.

Large accounts such as this typically take a few months to transition, so H2 plans should still be in place. Focus your H&S intros on 2017. We'll keep you posted as we locate new contacts on this account.

Incumbents: WPP's Grey had DirecTV creative. MEC had media planning and buying for AT&T and Cricket since 2007, according to Winmo. 


Originally published 6/10:

Opportunity: Put its massive creative and media accounts into a formal review. The review will reportedly cover all traditional and digital services for the company’s Entertainment Group, Business Solutions and corporate brand work. AdWeek reports that an AT&T spokesperson said the company is looking to adopt “a single integrated media and creative operating model made up of affiliated agencies.” Omnicom’s MEC handles media buying (for the most part). Omnicom and WPP have been invited to participate in the review. Not much else is known about the state of the review, other than that it is expected to be completed by the end of the summer. 

Sellers – AT&T has increased TV and display buys this year (compared to the comparable period 2015). Therefore, once the review is complete, be on the lookout for dollars tied to Q4 campaigns (especially in these channels).

Additional Information

Media Spend: According to Kantar Media, AT&T spent $1.3 billion on measured media in 2015 – down slightly from $1.5 billion in 2014. 

National TV Ads: (Data is courtesy of 

So far in 2016, AT&T has spent $326.4 million on national ads (50,398 airings). This is an increase from $219.2 million for the same period 2015 and $169.6 million in 2014.

Digital Breakdown: So far this year, Moat reports that AT&T has run a little over 2,700 display ads on 15.5K publishers (11% mobile). Top ad destinations included: kohls.com, go.com, live.com, eonline.com and yahoo.com (14% placed site direct versus programmatically). The company has also run 2,101 high impact ads and 112 video ads.

Ran almost 3,000 display ads on 12.5K publishers in 2015 (18% mobile). Top ad destinations included: whitepages.com, yelp.com, go.com and telemundo.com (22% placed site direct). The company also ran 3,879 high impact ads and 148 video ads last year.

AT&T
208 South Akard St.
Suite 3700
Dallas, TX 75202
(210) 821-4105

Lori Lee
Executive Vice President & Global Chief Marketing Officer
(210) 821-4105
lori.lee@att.com