ADP | Company Profile, Marketing Contacts, Media Spend, Brands
ADP provides technology-based human resource management systems, including payroll processing and Internet employment screening to a variety of businesses worldwide. Automatic Data Processing, Inc. is one of the largest payroll and tax filing processor in the world.
ADP ContactsContacts (5/29)
|Marc R.||Chief Data Scientist & Vice President, Product Development||NJ|
Sample of Associated Brands
|Lorraine B.||Senior Vice President & Chief Marketing Officer||NJ|
|Kevin B.||Senior Vice President & Chief Marketing Officer||NJ|
|Edward F.||President - Global Enterprise Solutions||NJ|
|Kimbra F.||Vice President, Marketing & Health Care Reform||NJ|
|Automatic Data Processing, Inc.||*******|
|ADP Small Business Services||*|
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Score 69 – On the Brink: Dealer software giant CDK Global hires CMO
Subject: B2B, digital, print,
Company: CDK Global, formerly known as ADP Dealer Services, is the largest global provider of integrated tech and digital marketing/advertising solutions to the auto retail industry.
Opportunity: Former Cars.com CMO Linda Bartman is now CMO at car dealer software giant CDK Global. She’s focused on building the new CDK brand and developing customer marketing strategies that drive demand/support revenue goals. Therefore, readers with B2B branding expertise and experience working with auto manufacturers and retailers should reach out immediately. Note that CDK already rolled out a new logo, but Bartman will still certainly lead efforts to create a bolder identify.
Experience: Bartman was with Cars.com since 2011, most recently as CMO since Oct. 2012.
Spin-Off: CDK Global (formerly ADP Dealer Services) officially spun-off from parent Automatic Data Processing (ADP) in October. Steve Anenen, president of Dealer Services, was named CDK Global’s CEO.
Focus Areas: CDK is organized into three segments: Automotive Retail North America (ARNA), Automotive Retail International (ARI) and Digital Marketing.
ARNA – Provides technology-based solutions that help auto retailers and OEMs manage the sale, financing, insurance, parts supply, repair and maintenance of vehicles. These solutions help clients streamline operations and better target their customers,
ARI - Similar to ARNA, but solutions here are targeted internationally to about 100 countries outside of the US and Canada.
Digital Marketing – Offers a suite of integrated marketing solutions for OEMs and auto retailers, including websites and management of their digital advertising spend.
Agency Relationships: Last we heard iProspect, NY handled digital for ADP Dealer Services, now CDK Global.
1950 Hassell Rd.
Hoffman Estates, IL
Chief Marketing Officer