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ADP | Company Profile, Marketing Contacts, Media Spend, Brands

ADP provides technology-based human resource management systems, including payroll processing and Internet employment screening to a variety of businesses worldwide. Automatic Data Processing, Inc. is one of the largest payroll and tax filing processor in the world.

Main Telephone
Main Fax
Primary Address
One ADP Boulevard
Roseland, NJ 07068

ADP Contacts

Contacts (5/24)
Name Title State
Marc R. Chief Data Scientist & Vice President, Product Development NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One ADP Boulevard
Roseland, NJ

Kevin B. Senior Vice President & Chief Marketing Officer NJ
Edward F. President - Global Enterprise Solutions NJ
Kimbra F. Vice President, Marketing & Health Care Reform NJ
Michael S. Vice President, Corporate Communications NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Automatic Data Processing, Inc. *******
ADP Small Business Services *
ADP Access *

Agency Relationships

Brand Agency Service From To
*** ***** ******** ******** ****** ******* ***. creative, digital, media buying & planning unknown present
********* **** **********, ***. ****** ****** ********* public relations 1996 present

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Score 69 – On the Brink: Dealer software giant CDK Global hires CMO

Subject: B2B, digital, print, 

Company: CDK Global, formerly known as ADP Dealer Services, is the largest global provider of integrated tech and digital marketing/advertising solutions to the auto retail industry. 

OpportunityFormer CMO Linda Bartman is now CMO at car dealer software giant CDK Global. She’s focused on building the new CDK brand and developing customer marketing strategies that drive demand/support revenue goals. Therefore, readers with B2B branding expertise and experience working with auto manufacturers and retailers should reach out immediately. Note that CDK already rolled out a new logo, but Bartman will still certainly lead efforts to create a bolder identify. 

Additional Insight

Experience: Bartman was with since 2011, most recently as CMO since Oct. 2012. 

Spin-Off: CDK Global (formerly ADP Dealer Services) officially spun-off from parent Automatic Data Processing (ADP) in October. Steve Anenen, president of Dealer Services, was named CDK Global’s CEO.

Focus Areas: CDK is organized into three segments: Automotive Retail North America (ARNA), Automotive Retail International (ARI) and Digital Marketing. 

ARNA – Provides technology-based solutions that help auto retailers and OEMs manage the sale, financing, insurance, parts supply, repair and maintenance of vehicles. These solutions help clients streamline operations and better target their customers,

ARI - Similar to ARNA, but solutions here are targeted internationally to about 100 countries outside of the US and Canada.

Digital Marketing – Offers a suite of integrated marketing solutions for OEMs and auto retailers, including websites and management of their digital advertising spend. 

Agency Relationships: Last we heard iProspect, NY handled digital for ADP Dealer Services, now CDK Global.

CDK Global
1950 Hassell Rd.
Hoffman Estates, IL
(847) 397.1700

Linda Bartman
Chief Marketing Officer
(847) 397.1700