H&R Block, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
H&R Block, Inc., headquartered in Kansas City, MO, is a leading tax preparation company. With offices in multiple countries, H&R Block operates through four business segments: Tax Services, Mortgage Services, Business Services and Investment Services. The company also has its own tax preparation software and provides consultative services in the segments they serve.
|Main Telephone||(816) 753-6900|
|Main Fax||(816) 753-8538|
H&R Block, Inc. ContactsContacts (5/15)
|Jeff J.||President & Chief Executive Officer||MO|
Sample of Associated Brands
|Kathy C.||Chief Marketing Officer||MO|
|Mark C.||Vice President, Product Innovation & New Business||MO|
|Amy H.||Vice President, Interactive Marketing & Online Experience||MO|
|Kelli R.||Vice President, Advertising & Creative Services||MO|
|H&R Block, Inc.||*********|
|*&* *****, ***.||*****||AOR - multicultural||2007||present|
|*&* *****, ***.||*******||public relations||unknown||present|
|*&* *****, ***.||****** ***********||Creative, Social||2010||present|
|*&* *****, ***.||******** ********* *******||multicultural events||unknown||present|
|*&* *****, ***.||****************||Digital||2015||present|
Who is the President & Chief Executive Officer of H&R Block, Inc.?
Who is the marketing contact for accounting, consulting, law firms in MO
What is the email of the Chief Marketing Officer of H&R Block, Inc.?
What is direct phone of the Vice President, Product Innovation & New Business of H&R Block, Inc.?
Who is the AOR - multicultural agency of H&R Block, Inc.?
Your personal LinkedIn™ network connections
Rumor - Wow, H&R Block digital RFPs out already?
Subject: TV, social media, display
Company: H&R Block
Opportunity: We've received a tip that 2017 digital RFPs were recently sent out by Publicis's Razorfish, NY, the tax preparer's digital planning and buying agency (mostly direct response). We've been unable to confirm what types of partners were RFP'd, but it's a sign that you need to be top-of-mind with in-house and agency decision makers now.
There's a good chance that initial RFPs will go out to current partners before new partner testing begins, but you never know. Tax season may still be months away, but it appears that the digital partner evaluation process is beginning already. H&R's tax season campaigns usually launch in December.
The rest of H&R's media, including traditional and full episode player (FEP) video, is out of Omnicom's here).
Media Spend: According to Kantar Media, H&R spent $148.6 million on measured media in 2015 – up 23% from $118 million in 2014. Just over 75% of this spend was allocated to broadcast ads, while the remainder when largely to digital display ads (18.6%). H&R also utilizes some search, OOH, radio and print ads, but not nearly on the scale of TV and display.
Desktop - Since January, $9.8 million has garnered 2.5 billion impressions, most of which appeared Jan-April 25. Most of these impressions have been bought from ad network Advertising.com (see share breakdown right), Pathmatics reports. Top targeted sites include amazon.com, aol.com, yahoo.com, drudgereport.com, ebay.com, centruylin.com, neopets.com, weather.com and answers.com.
Video - $11.5 million has been spent on 560.6 million video impressions, all of which came during Jan-April 5. Half of these impressions were bought site-direct. Most of the remainder came from from ad networks Yahoo! Advertising, Google AdX + AdSense and Adap.tv, according to Pathmatics. Top targeted sites included finance.yahoo.com, yahoo.com, youtube.com, hulu.com, espn.go.com, news.yahoo.com, centurylink.net, dailydot.com, allrecipes.com and foxnews.com.
Mobile - $720,000 has led to 251.1 million impressions, 67% of which were bought from Advertising.com, Pathmatics reports. Most of the remainder were site-direct.
One H&R Block Way
Kansas City, MO 64105
Chief Marketing Officer
Vice President, Interactive Media & Online Experience
Senior Media Planner - Razorfish, NY
Direct Dial: (212) 798-7926
Associate Media Director - Razorfish, NY
Direct Dial: (212) 798-7382