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H&R Block, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




H&R Block, Inc., headquartered in Kansas City, MO, is a leading tax preparation company. With offices in multiple countries, H&R Block operates through four business segments: Tax Services, Mortgage Services, Business Services and Investment Services. The company also has its own tax preparation software and provides consultative services in the segments they serve.

Main Telephone (816) 753-6900
Main Fax (816) 753-8538
Primary Address
One H&R Block Way
Kansas City, MO 64105
USA

H&R Block, Inc. Contacts

Contacts (5/15)
Name Title State
Jeff J. President & Chief Executive Officer MO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (816) 753-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One H&R Block Way
Kansas City, MO
64105
USA

Kathy C. Chief Marketing Officer MO
Mark C. Vice President, Product Innovation & New Business MO
Amy H. Vice President, Interactive Marketing & Online Experience MO
Kelli R. Vice President, Advertising & Creative Services MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
H&R Block, Inc. *********

Agency Relationships


Brand Agency Service From To
*&* *****, ***. ***** AOR - multicultural 2007 present
*&* *****, ***. ******* public relations unknown present
*&* *****, ***. ****** *********** Creative, Social 2010 present
*&* *****, ***. ******** ********* ******* multicultural events unknown present
*&* *****, ***. **************** Digital 2015 present

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What is the email of the Chief Marketing Officer of H&R Block, Inc.?

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Who is the AOR - multicultural agency of H&R Block, Inc.?

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WinmoEdge

Rumor - Wow, H&R Block digital RFPs out already?


Subject: TV, social media, display

Company: H&R Block

Opportunity: We've received a tip that 2017 digital RFPs were recently sent out by Publicis's Razorfish, NY, the tax preparer's digital planning and buying agency (mostly direct response). We've been unable to confirm what types of partners were RFP'd, but it's a sign that you need to be top-of-mind with in-house and agency decision makers now.

There's a good chance that initial RFPs will go out to current partners before new partner testing begins, but you never know. Tax season may still be months away, but it appears that the digital partner evaluation process is beginning already. H&R's tax season campaigns usually launch in December. 

The rest of H&R's media, including traditional and full episode player (FEP) video, is out of Omnicom's here).

Additional Insight

Media Spend: According to Kantar Media, H&R spent $148.6 million on measured media in 2015 – up 23% from $118 million in 2014. Just over 75% of this spend was allocated to broadcast ads, while the remainder when largely to digital display ads (18.6%). H&R also utilizes some search, OOH, radio and print ads, but not nearly on the scale of TV and display.

Digital Breakdown:

Desktop - Since J‚Äčanuary, $9.8 million has garnered 2.5 billion impressions, most of which appeared Jan-April 25. Most of these impressions have been bought from ad network Advertising.com (see share breakdown right), Pathmatics reports. Top targeted sites include amazon.com, aol.com, yahoo.com, drudgereport.com, ebay.com, centruylin.com, neopets.com, weather.com and answers.com.

Video - $11.5 million has been spent on 560.6 million video impressions, all of which came during Jan-April 5. Half of these impressions were bought site-direct. Most of the remainder came from from ad networks Yahoo! Advertising, Google AdX + AdSense and Adap.tv, according to Pathmatics. Top targeted sites included finance.yahoo.com, yahoo.com, youtube.com, hulu.com, espn.go.com, news.yahoo.com, centurylink.net, dailydot.com, allrecipes.com and foxnews.com.

Mobile - $720,000 has led to 251.1 million impressions, 67% of which were bought from Advertising.com, Pathmatics reports. Most of the remainder were site-direct. 

H&R Block
One H&R Block Way
Kansas City, MO 64105
(816) 753-6900

Kathy Collins 
Chief Marketing Officer
(816) 753-6900
kathy.collins@hrblock.com

Amy Hu
Vice President, Interactive Media & Online Experience
(816) 753-6900
amy.hu@hrblock.com

Walt Bodkin
Senior Media Planner - Razorfish, NY
Direct Dial: (212) 798-7926
walter.bodkin@razorfish.com

Colleen Gilbert
Associate Media Director - Razorfish, NY
Direct Dial: (212) 798-7382
colleen.gilbert@razorfish.com