Petco Animal Supplies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquarterd in San Diego, California, Petco Animal Supplies Inc. is a chain of retail stores providing premium pet food, supplies and services. In addition to retail operations, Petco's services include pet grooming, professional pet photography and pet training courses.
|Main Telephone||(858) 453-7845|
|Main Fax||(858) 677-3095|
Petco Animal Supplies, Inc. ContactsContacts (5/20)
Sample of Associated Brands
|Jim M.||Chief Executive Officer||CA|
|Mike N.||Executive Vice President & Chief Financial Officer||CA|
|Jodi W.||Chief Marketing Officer||CA|
|Rebecca F.||Executive Vice President & Chief Merchandising Officer||CA|
|Petco Animal Supplies, Inc.||********|
|Unleashed by Petco||*|
Who is the Chairman of Petco Animal Supplies, Inc.?
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Who is the AOR - creative agency of Petco Animal Supplies, Inc.?
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Digital, Martech Opps: Petco appoints SVP to lead e-commerce business, follows CMO hire
Subject: TV, print, social media, digital, online, sponsorship, PR, experiential, direct marketing
Company: Winmo profile), San Diego-based, privately-held pet retailer with more than 1,300 locations nationwide. Petco stores are complemented by the largest integrated e-Commerce offering in pet specialty retail with Petco.com, DrsFosterSmith.com, Liveaquaria.com and Unleashed.com.
Opportunity: Petco has hired omnichannel retail veteran Jodi Watson as its first SVP of Petco Direct, its direct to-consumer business that includes Petco, Vitro has had creative since 2013, so both are past average AOR tenure (2.5-3 years).
Therefore, agencies with deep digital and omnichannel expertise should continue to reach out. Sellers – planning should be underway soon for the winter holiday period, Petco’s top sales period of the year, so start engaging decision makers now. Female-focused sellers should have an advantage since women ages 30-to-65 tend to spend the most on pet products. However, keep in mind that the Unleashed store format, with more than 130 locations in or around urban markets, is designed to appeal to a younger customer segment.
Media Spend: Petco spent $51.6 million on measured media last year, up 13% from $45.6 million in 2014, according to Kantar Media. Broadcast has made up about 80% of Petco’s ad budget since 2014. The remainder last year mostly supported magazine and newspaper ads.
TV Breakdown: During the last 12 months, $35 million has gone to national TV ads (see targeting right), up from $31.8 million during the same prior year period, iSpot.tv reports.
Digital Breakdown: During the past year, banners, high impact and video have run primarily on news, pet and entertainment publishers. Top targeted sites have included dailypuppy.com, takepart.com, appstorm net, hellobeautiful.com, hgtv.com, greatergood.com, foodnetwork.com, according to Moat.
Note that mobile ads have skewed toward entertainment and food/drink sites, led by foodnetwork.com.
9125 Rehco Rd.
San Diego, CA 92121
Chief Marketing & Digital Officer
Senior Vice President – Petco Direct