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Sally Beauty Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Sally Beauty Company, Inc., headquartered in Denton, TX, is one of the largest retailers of professional beauty supplies. Founded in 1964, the company has expanded rapidly to include store locations in the United States, Canada, and all over the world.

Main Telephone (940) 898-7500
Main Fax (940) 383-8143
Primary Address
Post Office Box 490
Denton, TX 76202

Sally Beauty Company, Inc. Contacts

Contacts (5/11)
Name Title State
Christian B. Chief Executive Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (940) 898-7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 490
Denton, TX

Donald G. Senior Vice President, Chief Financial Officer & Chief Operations Officer TX
Paula R. Vice President, Private Label TX
Jennifer W. Vice President, Marketing Beauty Systems Group - CosmoProf & Armstrong McCall TX
Jennifer M. Director, Advertising & Promotions TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sally Beauty Company, Inc. ********

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Score 54 - Close Watch: Sally Beauty's quest for the ideal marketing mix continues

Subject: TV, magazines, radio, digital

Company: Beauty Systems Group (BSG), which goes after salon and salon professionals. Together, they have about 5,000 stores

Opportunity: After evaluating its marketing mix (what's new - research

Agencies - Sally wants to be Ulta so bad but just can't figure it out. They've been on a quest for many months to drive repeat business efficiently and need a Oh honey... 

As such, Sally should be open to innovative pitches from about anybody with proven expertise engaging millennial women, particularly those offering high ROI earned- and owned- media strategies. In fact, Sally expects to utilize much more digital and social PR to drive an "advocacy-based model," Brickman acknowledged  Richards Group is no longer handling the account and the business moved in-house, meaning it could still be in play. 

Sellers - Sally determined that TV isn't the right medium (interesting since Ulta has been Pathmatics.

Additional Insight

TV Breakdown: Almost $937,000 has gone to national TV ads since last October (see breakdown right). Interestingly, despite Brickman saying TV isn't right, activity has been up again September. For comparison, $716,000 was spent during the same period for the year prior, all of which was spent during August through the end of 2015, according to

Digital Breakdown: Since last October, about $1 million has gone to desktop, mobile and video display ads, Pathmatics reports. The majority of spending, about $773,000 for 117.8 million impressions, has been on desktop. About 73% of these desktop impressions were bought direct from TotallyHer sites including,, and

Video spending has been low, but $207,100 has garnered 47.5 million mobile impressions, more than half of which were also bought site direct. But, keep in mind that 34% were purchased through the YuMe ad network. Mobile ran on sites such as,, and 

Sally Beauty Company, Inc. 
3001 Colorado Blvd.
Denton, TX 76210 
(940) 898-7500

Ashley Sheetz
Chief Marketing Officer
(940) 898-7500