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Destination Maternity Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Philadelphia, PA, Mothers Work designs and sells maternity apparel. The company currently operates retail outlets and stores worldwide under the Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands.

Main Telephone (215) 873-2200
Main Fax (215) 625-6925
Primary Address
232 Strawbridge Drive
Moorestown, NJ 08057

Destination Maternity Corporation Contacts

Contacts (5/10)
Name Title State
Anthony R. Chief Executive Officer & President NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (215) 873-2200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 232 Strawbridge Drive
Moorestown, NJ

David S. Chief Financial Officer NJ
Agata R. Vice President, Strategic Partnerships NJ
Elizabeth S. Vice President, Branding & PR & Creative Director NJ
Gavin J. Director, Marketing - Loyalty & CRM NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
A Pea in the Pod ****
Motherhood Maternity ******
Oh Baby! *
Destination Maternity Corporation ******

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Millennial Engagement Opps: Destination Maternity ‘revaluating' marketing partners

Subject: digital, e-commerce, print, social media, sponsorship

Company: Destination Maternity (DM) headquartered in Philadelphia, operates retail outlets and stores under the Motherhood Maternity, A Pea in the Pod and Destination Maternity brands.    

Opportunity: During the Q1 earnings call, CEO Tony Romano said the company has been busy “reevaluating” each of its third party strategic partners – including marketing partners. Moving forward, to combat continued struggles, Romano said DM wants to become more customer focused by placing the customer at the center of every product, marketing, planning and operating decision. Romano also noted that millennial women are rapidly becoming a larger percentage of the customer base; in fact, millennial women will represent more than half of all new moms by 2020. Therefore, those with ideas that will get DM’s brands in front of these 18-32 year-old women should reach out now during the “reevaluating” stage.

Additional Insight

New Leadership: In April, DM named Gwen Bennett as its new VP of e-commerce, and in May, Agata Clevenger was named VP of strategic partnerships. At the beginning of the year, Elizabeth Samet joined the company as creative director.   

Media Spend: According to Kantar Media, DM spent $4.4 million on measured media last year. The majority of this was allocated to print spend ($2.9 million), while digital spend was $1.5 million. Moat reports that DM has run 37 standard display ads on 164 publishers this year. Top ad destinations include portal, local paper, health and lifestyle sites such as (let that sink in for a second),,, and

Agency Relationships: DM currently handles media buying and planning in-house, according to The List. We hear that AMP Boston is responsible for digital media

Destination Maternity 
456 N. 5th St.
Philadelphia, PA 19123
(215) 873-2200

Gwen Bennett 
Vice President, e-Commerce
(215) 873-2200**

Agata Clevenger 
Vice President, Strategic Partnerships
(215) 873-2200**

Zanny Oltman 
Vice President, Marketing Partnerships
(215) 873-2285

**Emails follow company format, but have not been verified at the time of publication