Gordmans | Company Profile, Marketing Contacts, Media Spend, Brands
Gordman's is an operator of discounted department stores. The company offers clothes, accessories, footwear, gifts, designer fragrances, fashion jewelry, furniture, and home fashion products. Gordman's is headquartered in Omaha, NE and manages locations throughout the United States.
|Main Telephone||(402) 691-4000|
|Main Fax||(402) 691-4269|
Gordmans ContactsContacts (3)
|Andy H.||President & Chief Executive Officer||NE|
Sample of Associated Brands
|James B.||Chief Financial Officer||NE|
|Amy M.||Senior Vice President, Marketing||NE|
Who is the President & Chief Executive Officer of Gordmans?
Who is the marketing contact for specialty retailers in NE
What is the email of the Chief Financial Officer of Gordmans?
What is direct phone of the Senior Vice President, Marketing of Gordmans?
Who is the media buying & planning agency of Gordmans?
Your personal LinkedIn™ network connections
BTS Media Opps: Gordmans launching new social media, TV campaign
Subject: TV, print, online, digital, radio, social media, adtech, martech, sponsorship, cause marketing
Company: Winmo profile), Omaha, NE.-based discount apparel and home goods retailer that operates 94 stores in 55 markets and 20 states.
Opportunity: Launching a new cross-platform social media campaign and 15-second branding commercials in July to improve frequency and reach for the key back-to-school (BTS) revenue period, said Andrew Hall, president and CEO, during the Q1 earnings call. Additionally, Gordmans is testing geo-targeted and localized traditional and digital media strategies for upcoming campaigns during BTS and beyond.
Spot TV has dominated Gordmans approach for some time, but it appears that the retailer is finally making the switch from print to digital. In fact, almost all of its display ads have been placed programmatically since July 1, here), ads started running in the middle of July.
Beyond BTS, also start making intros for other key retail advertising periods, such as Christmas, Valentine's Day, Easter and Mother's Day. here).
Media Spend: $3 million went to measured media last year, up 23% from 2014, according to Kantar Media. Since at least 2013, more than 90% of Gordmans’ annual ad budget has supported spot TV ads. The remainder mostly goes to newspaper ads.
Digital Breakdown: Since July 1, 29 standard and four high impact ads have run on about 1,205 publishers (<1% mobile), 99% of which were placed programmatically versus site direct. Almost all of this activity occurred July 16-Aug. 19, according to Moat.
News sites have been targeted the most, followed by entertainment and hobby/interest publishers. Top targeted sites include tinychat.com, kat.cr, whatculture.com, xreader.net, gsn.com, maxpreps.com, weather.com, sfgate.com, goodhousekeeping.com, greatergood.com, elle.com and cbslocal.com.
12100 W. Center Rd.
Omaha, NE 68144
Senior Vice President, Marketing
Vice President and General Manager, E-Commerce