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Gordmans | Company Profile, Marketing Contacts, Media Spend, Brands




Gordman's is an operator of discounted department stores. The company offers clothes, accessories, footwear, gifts, designer fragrances, fashion jewelry, furniture, and home fashion products. Gordman's is headquartered in Omaha, NE and manages locations throughout the United States.

Main Telephone (402) 691-4000
Main Fax (402) 691-4269
Primary Address
1926 South 67th Street
Omaha, NE 68106
USA

Gordmans Contacts

Contacts (3)
Name Title State
Andy H. President & Chief Executive Officer NE
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (402) 691-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1926 South 67th Street
Omaha, NE
68106
USA

James B. Chief Financial Officer NE
Amy M. Senior Vice President, Marketing NE

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Gordmans *******
gRewards *

Agency Relationships


Brand Agency Service From To
******** *****, ***** & *******, ***. media buying & planning unknown present
******** ******/***** Creative, Digital 2015 present
******** ***** ******** public relations unknown present

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WinmoEdge

BTS Media Opps: Gordmans launching new social media, TV campaign


 Subject: TV, print, online, digital, radio, social media, adtech, martech, sponsorship, cause marketing

Company: Winmo profile), Omaha, NE.-based discount apparel and home goods retailer that operates 94 stores in 55 markets and 20 states.  

Opportunity: Launching a new cross-platform social media campaign and 15-second branding commercials in July to improve frequency and reach for the key back-to-school (BTS) revenue period, said Andrew Hall, president and CEO, during the Q1 earnings call. Additionally, Gordmans is testing geo-targeted and localized traditional and digital media strategies for upcoming campaigns during BTS and beyond. 

Spot TV has dominated Gordmans approach for some time, but it appears that the retailer is finally making the switch from print to digital. In fact, almost all of its display ads have been placed programmatically since July 1, here), ads started running in the middle of July. 

Beyond BTS, also start making intros for other key retail advertising periods, such as Christmas, Valentine's Day, Easter and Mother's Day. here).

Additional Insight

Media Spend: $3 million went to measured media last year, up 23% from 2014, according to Kantar Media. Since at least 2013, more than 90% of Gordmans’ annual ad budget has supported spot TV ads. The remainder mostly goes to newspaper ads. 

Digital Breakdown: Since July 1, 29 standard and four high impact ads have run on about 1,205 publishers (<1% mobile), 99% of which were placed programmatically versus site direct. Almost all of this activity occurred July 16-Aug. 19, according to Moat

News sites have been targeted the most, followed by entertainment and hobby/interest publishers. Top targeted sites include tinychat.com, kat.cr, whatculture.com, xreader.net, gsn.com, maxpreps.com, weather.com, sfgate.com, goodhousekeeping.com, greatergood.com, elle.com and cbslocal.com. 

Winmo profile)
12100 W. Center Rd.
Omaha, NE 68144
(402) 691-4000

Amy Myers 
Senior Vice President, Marketing
(402) 691-4000
amy.myers@gordmans.com

Stacey Townsend
Vice President and General Manager, E-Commerce
(402) 691-4000
stacey.townsend@gordmans.com