Family Dollar Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Family Dollar Stores, Inc. is a discount shopping chain that currently operates stores throughout the United States. Headquartered in Matthews, NC, Family Dollar Stores provides consumers with various merchandise including apparel, food, cleaning products, home decor, beauty and health aids, toys, pet products, automotive products, domestics, seasonal goods and electronics.
|Main Telephone||(704) 847-6961|
|Main Fax||(704) 847-6420|
Family Dollar Stores, Inc. ContactsContacts (5/14)
|Duncan M.||President & Chief Operating Officer||NC|
Sample of Associated Brands
|Kevin B.||Senior Vice President, Global Sourcing||NC|
|Lonnie M.||Vice President, Store Operations||NC|
|Mtu P.||Divisional Vice President, Merchandising||NC|
|Michael V.||Zone Vice President||NC|
|Family Dollar Stores, Inc.||*******|
Who is the President & Chief Operating Officer of Family Dollar Stores, Inc.?
Who is the marketing contact for specialty retailers in NC
What is the email of the Senior Vice President, Global Sourcing of Family Dollar Stores, Inc.?
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Multicultural Opps: Struggling Family Dollar targets African-American shoppers
Subject: Radio, direct mail, print, outdoor, events
Company: sale to Dollar Tree.
Opportunity: In a move to enhance awareness of its African-American beauty brands, Family Dollar has started a Family Dollar Fabulous” campaign, but all readers with an African-American focus should reach out. The retailer is focused heavily on reaching this key customer segment, particularly in urban markets where many shoppers choose specialty stores for their beauty products over Family Dollar. The campaign will have a seasonal focus, so focus on “new look” time periods like New Year’s, Spring and Summer.
Marketing Focus: “Family Dollar Fabulous” leans heavily on events, print and in-store signage, but, overall, digital, radio, email and direct mail efforts have been up over previous years. (research here) after several straight quarters of declining-to-flast comparable store sales.
CEO Howard Levine said in April that running circulars in Sunday newspapers produced inconsistent returns, and the company hopes this new hybrid approach will generate greater efficiencies. He also revealed then that more than half of Family Dollar's core customer uses a smartphone, so expect SoLoMo efforts to expand too.
Media Spend: Family Dollar’s paid ad spend last year was $12.1 million, up 45% from $8.3 million in 2012, when spending rose almost 61% over 2011. Historically, newspapers received the bulk of spending, but local and network radio buys has been higher than circulars since last year.
Family Dollar Stores Inc.
Post Office Box 1017
Charlotte, NC 28201
Chief Marketing Officer