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BJ's Wholesale Club, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




BJ's Wholesale Club, Inc. operates a membership warehouse chain with millions of members and stores located across the United States. Headquartered in Westborough, MA, BJ's Wholesale Club, Inc. offers general merchandise, apparel, housewares, office equipment, small appliances, and gas.

Main Telephone (774) 512-7400
Main Fax (508) 651-6114
Primary Address
25 Research Drive
Westborough, MA 01581
USA

BJ's Wholesale Club, Inc. Contacts

Contacts (5/15)
Name Title State
Laura S. President & Chief Executive Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (774) 512-7400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 25 Research Drive
Westborough, MA
01581
USA

Robert E. Executive Vice President & Chief Financial Officer MA
Kirk S. Senior Vice President, Corporate Communications MA
Peter P. Senior Vice President - Grocery & Perishables MA
Gina I. Senior Vice President, Field Operations MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BJ's Wholesale Club, Inc. ********

Agency Relationships


Brand Agency Service From To
**'* ********* ****, ***. ******** ******** media buying & planning 2004 present
**'* ********* ****, ***. ****** ****** ********* public relations 2008 present
**'* ********* ****, ***. ***** & ***** Creative 2016 present

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WinmoEdge

Campaign Imminent: BJ's hires new agency to update brand


Subject: Print, online, digital, mobile, video, radio, TV

Company: BJ's Wholesale Club, membership warehouse chain with 213 clubs in 15 states.

Opportunity: Reportedly hired East Coast and Ohio sellers should go after these traditional and digital ad dollars now. BJ's maintains a relatively small ad presence, but it has been rising since 2014.

Already, a national TV ad (creative above), BJ''s first since at least June 2014, ran in April on ESPN during "PBA Bowling," iSpot.tv reports. Interesting place for an ad targeting millennial moms. But anyway... look for the new campaign to skew much more towards younger, female household decision makers, especially moms. 

Additional Insight

Media Spend: Last year, $9.2 million was spent on national TV ads, up 24% from $7.4 million, according to Kantar Media. Last year, print ($4.4 million) made up about half of BJ's ad budget, whereas in 2014 spot TV ($3.5 million) was the dominant spending category. The remainder of BJ's 2015 ad budget went mostly to display and national spot radio ads. 

Digital Breakdown: During the past year, banners and high impact ads have run on almost 250 publishers (26% mobile), 99% of which was placed programmatically versus site direct. 

Moat reports that three video ads have appeared on four sites: politifact.com, gta5cheats.com, nationalmem.com and diffen.com. All of these ads were run programmatically.

BJ's Wholesale Club
25 Research Dr.
​Westborough, MA 01581}
(774) 512-7400

Bari Harlam
Executive Vice President, Marketing, Membership & Analytics
(774) 512-7400
bharlam@bjs.com