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West Marine, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

West Marine Inc., headquartered in Watsonville, CA, a recreational boating supplies and equipment retailer. The retailer operates nearly 400 stores in 38 states. West Marine sells boating supplies and accessories and also boasts a large direct-to-consumer business through its catalog and Internet channels.

Main Telephone (831) 728-2700
Main Fax (831) 728-2736
Primary Address
500 Westridge Drive
Watsonville, CA 95076-4100

West Marine, Inc. Contacts

Contacts (5/6)
Name Title State
Randolph R. Founder & Affiliated Director CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (831) 728-2700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 Westridge Drive
Watsonville, CA

Paul R. Executive Vice President, Merchandising, Planning & Allocation CA
Deb R. Senior Vice President, Marketing CA
Bob B. Vice President, eCommerce CA
Carol T. Manager, Marketing Campaigns CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
West Marine, Inc. *******

Agency Relationships

Brand Agency Service From To
**** ******, ***. ***** search marketing 2006 present

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West Marine sets sail with largest location ever

South Florida Real Estate is reporting that West Marine, the world’s largest specialty retailer of boating supplies and accessories, is opening its largest store ever in Fort Lauderdale, Fla.
The new superstore – being designed by Boston-based
West Marine plans to open five stores this year, including a new site in Honolulu this winter. The retailer recently launched sites in Woburn, Mass. and St. Petersburg and North Palm Beach, Fla.
Last week, the retailer reported that its net revenues for the first quarter were $113.8 million, a 3.9 percent boost from last year, as comparable store sales increased by 2.7 percent.
The company has more than 320 company-owned stores in 38 states, Puerto Rico and Canada, and three franchised stores in Turkey.
West Marine’s call center and Internet channels also offer customers more than 60,000 products, while its Port Supply division is one of the largest wholesale distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies.
San Francisco-based Carat USA has helped West Marine with its search marketing since 2006.
The Nielsen Company reported that West Marine allocated almost $300,000 towards national advertising in 2010, with the majority – about $160,000 – going towards national magazine ads. About $78,000 was also spent on local newspaper ads, while about $44,000 was spent on spot radio ads.

West Marine, Inc.
500 Westridge Drive
Watsonville, CA 95076
(831) 728-2700
Vince Allen
Director, Marketing & Creative Services
(831) 728-2700 / x. 4256
Geoff Eisenberg
President & Chief Executive Officer
(831) 728-2700
Carol Tolbert
Manager, Direct Marketing
(831) 728-2700
Laurie Fried
Director, Public Relations & Donations
(831) 761-6944