Eddie Bauer, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Eddie Bauer, Inc., offers quality clothing, accessories and outdoor gear for men and women that complement today's modern outdoor lifestyle. The retailer sells classic outerwear, casual denim, and khakis. The company currently has more the 100 stores throughout the United States and Canada and sells its products through seasonal catalogs and on its web site.
|Main Telephone||(425) 755-6100|
|Main Fax||(425) 755-6383|
Eddie Bauer, Inc. ContactsContacts (5/7)
|Michael E.||President & Chief Executive Officer||WA|
Sample of Associated Brands
|Dan T.||Chief Operating Officer & Chief Financial Officer||WA|
|Kristen E.||Director, Marketing||WA|
|Cindy G.||Director, Catalog Content||WA|
|Philip T.||Director, Digital Marketing||WA|
|Eddie Bauer, Inc.||*******|
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Male Media Opps: Former No. 279 Eddie Bauer launches first TV campaign in almost 20 years
Subject: Print, digital, outdoor, experiential, sponsorship
Company: Eddie Bauer (EB), outdoor apparel retailer owned by private equity firm Golden Gate Capital. It has about 370 stores in the US, Canada, Germany and Japan.
Outdoor brands are surging right now so look for the campaign and higher ad outlays to continue through at least next year. As such, sellers with high engagement rates among the A18-55 $70K-$150K+ HHI crowd should reach out now to secure potential last minute holiday revenue and begin pitching for fall 2017 dollars.
An edge should go platforms with high engagement rates among men. Keep in mind that while historically EB has mostly targeted affluent A33-55, it's been working to age down the brand and resonate with upscale millennials with disposable income to burn.
Media Spend: $1.9 million went to measured media last year, up 29% from $1.5 million during 2014. Last year, the bulk of spending - about $1 million - was on magazines. Most of the remainder went to display.
Digital Breakdown: $722,00 has gone to display since last November, 60% of which was purchased from DSP MediaMath and 37% was site direct, Pathmatics reports. Top targeted sites include espn.com, mensjournal.com and weather.com, all of which were site direct and ran on desktop and mobile.
Eddie Bauer (EB)
10401 Northeast Eighth St.
Bellevue, WA 98004
Chief Marketing Officer