Ross Stores | Company Profile, Marketing Contacts, Media Spend, Brands
Ross Stores operates off-price retail apparel and home accessories stores in the United States. Its stores offer branded and designer apparel, footwear, and home fashions for the entire family, as well as gift items, linens, and other home-related merchandise. Ross Stores is headquartered in Pleasanton, CA.
|Main Telephone||(925) 965-4400|
|Main Fax||(925) 965-4388|
Ross Stores ContactsContacts (5/16)
|Michael O.||President & Chief Operating Officer||CA|
Sample of Associated Brands
|James F.||President & Chief Development Officer||CA|
|Michael H.||Group Senior Vice President & Chief Financial Officer||CA|
|Barbara R.||Chief Executive Officer||NY|
|Gary C.||Executive Vice President, Stores & Loss Prevention||CA|
Who is the President & Chief Operating Officer of Ross Stores?
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What is the email of the President & Chief Development Officer of Ross Stores?
What is direct phone of the Group Senior Vice President & Chief Financial Officer of Ross Stores?
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Rumor: Off-price retailer Ross reviewing digital media agency?
Subject: Digital, online advertising
Opportunity: We hear that Ross is in the midst of a digital media agency review. We haven't been able to verify how far along the review is, but we wanted to keep you posted. Therefore, our digital media agency clients with prior retail expertise should reach out immediately. Ad sellers – stay tuned since planning and buying will begin once a new shop comes on board. Like most retailers, Ross skews its $70 million annual ad budget towards the second half of the year, favoring Q4. Keep in mind that Ross has been experimenting with new social media and mobile executions since last year to help spur traffic and visit frequency. Historically, unpaid online word-of-mouth and earned media initiatives made up the majority of Ross’s digital budget, but management said in February 2014 that it would consider boosting e-commerce investments if they show promise (research revenue and same store sales continuing to rise, it appears that is the plan going forward.
Advertising Spend: Ross spent $72.1 million on advertising costs in fiscal 2014 ended Jan. 31, up from $70.2 million in fiscal 2013 and $67.7 million in fiscal 2012, according to the company. More budget has gone to digital year-over-year, but about 95% of Ross’s ad budget still has gone to TV ads since 2012, according to Kantar Media.
Most this goes to spot TV, but iSpot.tv reports $27.3 million went to national TV ads last year (see targeting breakdown right), up from $21.8 million in 2013.
In second place is radio, where Ross’s spending almost doubled to $1.7 million last year from $956,000 in 2013.
The majority of Ross’s online advertising investments go to display, Kantar reports. Looking at the second half of 2014, domains reporting the highest impression activity from Ross were cbsnews.com, foodnetwork.com, corporationwiki.com, roblox.com ,golsn.com and justjared.com and various local newspaper sites, according to Moat.
4440 Rosewood Dr.
Pleasanton, CA 94588
Chief Executive Officer
Vice President, Marketing
Direct Dial:(925) 965-4590