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Nordstrom, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Nordstrom, Inc. is a fashion specialty retailer that offers an upscale selection of apparel, shoes, cosmetics and accessories for women, men and children. The corporate headquarters are located in Seattle, WA.

Main Telephone (206) 628-2111
Main Fax (206) 628-1795
Primary Address
1600 Sixth Avenue
Suite 500
Seattle, WA 98101
USA

Nordstrom, Inc. Contacts

Contacts (5/50)
Name Title State
Blake N. Co-President WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (206) 628-2111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1600 Sixth Avenue
Suite 500
Seattle, WA
98101
USA

Erik N. Co-President - Nordstrom Direct WA
Daniel L. Chief Information Officer WA
Peter N. Co-President, Merchandising WA
Karen M. Executive Vice President & President, Nordstrom Rack WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nordstrom, Inc. ********
Nordstrom Rack *******

Agency Relationships


Brand Agency Service From To
********* **** ******** Creative 2013 present
********* **** ******* ********* ********* & ***** Media Buying, Media Planning 2017 present
*********, ***. ******** creative 2013 present
*********, ***. ******* ********* ********* & ***** Media Buying, Media Planning 2017 present

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WinmoEdge

Score 70: Account in Jeopardy - Nordstrom names CMO amid struggling sales


Subject: digital, broadcast, social media, print, search

Company: Nordstrom

Opportunity: Named Scott Meden as EVP and CMO, replacing Brian Dennehy. Additionally. Kristin Frossmo will become EVP of the shoe division. Both Meden and Frossmo have been with Nordstrom for around 30 years, which rarely signals sweeping changes to a company's strategy or agency roster. 

For his part, Meden will lead all marketing functions including strategy, branding, advertising, creative, events and visual merchandising. In filling Meden's former position, Frossmo will supervise all shoe buying operations including salon, women's, BP, men's and kids' shoes.

since 2014, so the relationship is coming up on the average tenure. While promotions don't usually signal huge shifts, the ascension of a new decision maker is the perfect time to introduce yourself and get on the short list should reviews begin. Keep in mind that in the last earnings call, CFO Michael Koppel said that Nordstrom was "taking steps to increase marketing effectiveness." Therefore, sellers who can reach the Gen X and Gen Y female demographic through high ROI paid and earned media should be reaching out now for revenue, especially since Nordstrom has experienced struggling sales in the last few quarters. 

Additional Information

Media Spend: According to Kantar Media, Nordstrom spent $50.5 million on measured media last year - up from $43 million in 2014. However, Q1 2016 spend is down slightly from Q1 2015 (<$2 million). Most of Nordstrom's spend was allocated to print ads ($29.4 million), while the largest part of the remainder was allocated to search ($5.6 million), display ($5.9 million) and broadcast ads ($5.6 million).

Digital Breakdown: So far this year, Moat reports that Nordstrom has run 793 display ads on 1,782 publishers (2% mobile). Top ad destinations include: marieclaire.com, vogue.com, harpersbazaar.com and elle.com (19% placed site direct versus programmatically). Nordstrom has also run 130 high impact and 12 video ads (94% of video ads placed site direct). Top destinations for video ads include: teenvogue.com, vevo.com and thefashionspot.com.

For the same period 2015, Nordstrom ran 347 display, 173 high impact and nine video ads on 2,532 publishers (2% mobile; 46% placed site direct).

Nordstrom
1617 Sixth Ave.
Suite 500
Seattle, WA 98101 
(206) 628-2111

Scott Meden
Executive Vice President & Chief Marketing Officer
(206) 628-2111
scott.meden@nordstrom.com