Macy's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Macy's, Inc. is one of America's largest department stores with locations nationwide and the company is known for its classic, high quality home goods, clothing, shoes and accessories all offered at an affordable price. The company is headquartered in Cincinnati, OH, and maintains operations worldwide.
|Main Telephone||(212) 494-4141|
|Main Fax||(513) 579-7555|
Macy's, Inc. ContactsContacts (5/110)
|Karen H.||Chief Financial Officer||OH|
Sample of Associated Brands
|Mike G.||President - Credit & Customer Service||OH|
|Jeffrey G.||Chief Executive Officer||OH|
|Molly L.||Chief Private Brands Officer||OH|
|Patti O.||Chief Merchandise Planning Officer||OH|
Who is the Chief Financial Officer of Macy's, Inc.?
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What is the email of the President - Credit & Customer Service of Macy's, Inc.?
What is direct phone of the Chief Executive Officer of Macy's, Inc.?
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Score 86 - Review Imminent: Struggling Macy's hires CMO to lead turnaround
Subject: TV, digital, online, print, magazines, radio, outdoor, Hispanic, multicultural, events, sponsorship
Interestingly, Macy's didn't wait to hire Lennox before bringing on new agencies (New York-based JWT, supposedly off the roster after Macy's awful 2015 holiday performance, may be back in the running since Lennox spent 20 years there before going client side.
Sellers - continue to go hard after holiday placements now since Black Friday and Christmas are coming up quick. Look for digital and native activity to be even higher this holiday season. Dentsu Aegis's Amnet, Dentsu Aegis’s trading desk.
Some direct response dollars may be available going client direct since Macy’s has an in-house platform created by Acxiom.
Experience: Reporting to future CEO Jeff Gennette (research here), Lennox succeeds Martine Reardon, who was CMO for 32 years. Before Toys "R" Us, Lenox was CMO at jewelry retailer Zales for five years. Also, he spent about 20 years at WPP ad agency JWT, culminating as EVP and US marketing director for De Beers.
Media Spend: Macy's spent $881.5 million on measured media last year, up 7% from $826.1 million in 2014, according to Kantar Media. Since 2014, more than 52% of budget has gone to print, chiefly newspaper ads. Most of the remainder, about 36%, goes to broadcast ads.
TV Breakdown: During the past year, $115.4 million has gone to national TV ads (see breakdown right), up from $74 million over the same period a year earlier.
Digital Breakdown: During the last 12 months, banners, high impact and video ads have appeared mostly on news, shopping, entertainment, lifestyle and fashion publishers, according to Moat. Top sites include weddingbee.com, weddingwire.com, mywedding.com, bet.com, eonline.com, cbs.com, usatoday.com, eupicurious.com, hgtv.com and marthastewart.com.
Seven W. 7th St.
Cincinnati, OH 45202
Chief Marketing Officer (Officially starts Sept. 15)(
Group Vice President, Marketing Operations
(646) 429-6000 (New York office)
Director, Client Solutions – Amnet Group US
Direct Dial: (917) 326-2287