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Macy's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Macy's, Inc. is one of America's largest department stores with locations nationwide and the company is known for its classic, high quality home goods, clothing, shoes and accessories all offered at an affordable price. The company is headquartered in Cincinnati, OH, and maintains operations worldwide.

Main Telephone (212) 494-4141
Main Fax (513) 579-7555
Primary Address
Seven West Seventh Street
Cincinnati, OH 45202-2424
USA

Macy's, Inc. Contacts

Contacts (5/109)
Name Title State
Karen H. Chief Financial Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 494-4141
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Seven West Seventh Street
Cincinnati, OH
45202-2424
USA

Mike G. President - Credit & Customer Service OH
Jeffrey G. Chief Executive Officer OH
Molly L. Chief Private Brands Officer OH
Patti O. Chief Merchandise Planning Officer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Macy's, Inc. *********
Macys.com *

Agency Relationships


Brand Agency Service From To
****'*, ***. ***** AOR - media buying & planning 2013 present
****'*, ***. **** digital unknown present
****'*, ***. **** ********* Creative 2017 present
****'*, ***. ****** ****, ***. AOR 2017 present
*****.*** ***** AOR - media buying & planning 2013 present

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WinmoEdge

Q2 Media Opps: Macy's debuts first work from new holiday ad campaign


Subject: TV, digital, online, print, magazines, radio, outdoor, Hispanic, multicultural, events, sponsorship

Company: Macy's

Update (11/14): Launched its first holiday work from 

Like other traditional retailers, Macy's has been in the tank for many quarters and finally decided it would be worth trying lousing, so expect to be drilled heavily in that area from now on.

Dentsu Aegis's Amnet, Dentsu Aegis’s trading desk. 


Below posted 8/18

 

Opportunity: The old school retailer has managed to hire a new CMO between games of canasta, taking it into the top 20 of the omnichannel fueled turnaround, including brand, promotional, store, digital and events marketing activity, according to a statement.

Interestingly, Macy's didn't wait to hire Lennox before bringing on new agencies (New York-based JWT, supposedly off the roster after Macy's awful 2015 holiday performance, may be back in the running since Lennox spent 20 years there before going client side. 

Sellers - continue to go hard after holiday placements now since Black Friday and Christmas are coming up quick. Look for digital and native activity to be even higher this holiday season. Dentsu Aegis's Amnet, Dentsu Aegis’s trading desk. 

Some direct response dollars may be available going client direct since Macy’s has an in-house platform created by Acxiom.

Additional Insight

Experience: Reporting to future CEO Jeff Gennette (research here), Lennox succeeds Martine Reardon, who was CMO for 32 years. Before Toys "R" Us, Lenox was CMO at jewelry retailer Zales for five years. Also, he spent about 20 years at WPP ad agency JWT, culminating as EVP and US marketing director for De Beers. 

Media Spend: Macy's spent $881.5 million on measured media last year, up 7% from $826.1 million in 2014, according to Kantar Media. Since 2014, more than 52% of budget has gone to print, chiefly newspaper ads. Most of the remainder, about 36%, goes to broadcast ads. 

TV Breakdown: During the past year, $115.4 million has gone to national TV ads (see breakdown right), up from $74 million over the same period a year earlier. 

Digital Breakdown: During the last 12 months, banners, high impact and video ads have appeared mostly on news, shopping, entertainment, lifestyle and fashion publishers, according to Moat. Top sites include weddingbee.com, weddingwire.com, mywedding.com, bet.com, eonline.com, cbs.com, usatoday.com, eupicurious.com, hgtv.com and marthastewart.com. 

Macy's
Seven W. 7th St.
Cincinnati, OH 45202
(513) 579-7000

Rich Lennox
Chief Marketing Officer (Officially starts Sept. 15)(
(513) 579-7000
richard.lennox@macys.com

Chuck Hansen
Group Vice President, Marketing Operations
(646) 429-6000 (New York office)
chuck.hansen@macys.com

Alex Monaco
Associate Director - Carat, NYC
(212) 591-9100
alex.monaco@carat.com

Megan Phelan
Director, Client Solutions – Amnet Group US
Direct Dial: (917) 326-2287
megan.phelan@amnetgroup.com