Macy's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Macy's, Inc. is one of America's largest department stores with locations nationwide and the company is known for its classic, high quality home goods, clothing, shoes and accessories all offered at an affordable price. The company is headquartered in Cincinnati, OH, and maintains operations worldwide.
|Main Telephone||(212) 494-4141|
|Main Fax||(513) 579-7555|
Macy's, Inc. ContactsContacts (5/109)
|Karen H.||Chief Financial Officer||OH|
Sample of Associated Brands
|Mike G.||President - Credit & Customer Service||OH|
|Jeffrey G.||Chief Executive Officer||OH|
|Molly L.||Chief Private Brands Officer||OH|
|Patti O.||Chief Merchandise Planning Officer||OH|
|****'*, ***.||*****||AOR - media buying & planning||2013||present|
|****'*, ***.||**** *********||Creative||2017||present|
|****'*, ***.||****** ****, ***.||AOR||2017||present|
|*****.***||*****||AOR - media buying & planning||2013||present|
Who is the Chief Financial Officer of Macy's, Inc.?
Who is the marketing contact for department stores in OH
What is the email of the President - Credit & Customer Service of Macy's, Inc.?
What is direct phone of the Chief Executive Officer of Macy's, Inc.?
Who is the AOR - media buying & planning agency of Macy's, Inc.?
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Q2 Media Opps: Macy's debuts first work from new holiday ad campaign
Subject: TV, digital, online, print, magazines, radio, outdoor, Hispanic, multicultural, events, sponsorship
Like other traditional retailers, Macy's has been in the tank for many quarters and finally decided it would be worth trying lousing, so expect to be drilled heavily in that area from now on.
Dentsu Aegis's Amnet, Dentsu Aegis’s trading desk.
Below posted 8/18
Opportunity: The old school retailer has managed to hire a new CMO between games of canasta, taking it into the top 20 of the omnichannel fueled turnaround, including brand, promotional, store, digital and events marketing activity, according to a statement.
Interestingly, Macy's didn't wait to hire Lennox before bringing on new agencies (New York-based JWT, supposedly off the roster after Macy's awful 2015 holiday performance, may be back in the running since Lennox spent 20 years there before going client side.
Sellers - continue to go hard after holiday placements now since Black Friday and Christmas are coming up quick. Look for digital and native activity to be even higher this holiday season. Dentsu Aegis's Amnet, Dentsu Aegis’s trading desk.
Some direct response dollars may be available going client direct since Macy’s has an in-house platform created by Acxiom.
Experience: Reporting to future CEO Jeff Gennette (research here), Lennox succeeds Martine Reardon, who was CMO for 32 years. Before Toys "R" Us, Lenox was CMO at jewelry retailer Zales for five years. Also, he spent about 20 years at WPP ad agency JWT, culminating as EVP and US marketing director for De Beers.
Media Spend: Macy's spent $881.5 million on measured media last year, up 7% from $826.1 million in 2014, according to Kantar Media. Since 2014, more than 52% of budget has gone to print, chiefly newspaper ads. Most of the remainder, about 36%, goes to broadcast ads.
TV Breakdown: During the past year, $115.4 million has gone to national TV ads (see breakdown right), up from $74 million over the same period a year earlier.
Digital Breakdown: During the last 12 months, banners, high impact and video ads have appeared mostly on news, shopping, entertainment, lifestyle and fashion publishers, according to Moat. Top sites include weddingbee.com, weddingwire.com, mywedding.com, bet.com, eonline.com, cbs.com, usatoday.com, eupicurious.com, hgtv.com and marthastewart.com.
Seven W. 7th St.
Cincinnati, OH 45202
Chief Marketing Officer (Officially starts Sept. 15)(
Group Vice President, Marketing Operations
(646) 429-6000 (New York office)
Associate Director - Carat, NYC
Director, Client Solutions – Amnet Group US
Direct Dial: (917) 326-2287