Brookstone, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Brookstone, Inc., headquartered in Merrimack, NH, operates as a specialty retailer and product development company in the U.S. The Brookstone brand includes outdoor living products that comprise backyard leisure and garden products; health and fitness products, including personal care, personal accessories, bedding, and massage products; home and office consisting of audio/video, optical, wine, kitchen, games, stationery, time/weather, and home comfort products; and travel and auto products, such as automobile, travel, tools, and lighting products.
|Main Telephone||(603) 880-9500|
|Main Fax||(603) 577-8004|
Brookstone, Inc. ContactsContacts (4)
|Steve S.||Chief Brand Officer||NH|
Sample of Associated Brands
|Steven G.||President & Chief Executive Officer||NH|
|Dana S.||Vice President, eCommerce||NH|
|Paul D.||Creative Director||NH|
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Accounts on the move recap for the week of Nov 30
Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site.
We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.
New Agency: Dentsu Aegis's Mcgarrybowen
Scope of Work: Creative AOR
Incumbent: IPG's Deutsch was on both creative and media for several years, according to The List.
Additional Insight: Anthem also expects to name a new media agency by January. It's most likely too late for media shops to pitch, but sellers should keep the review on their radar since new decision makers will soon be handling Anthem's 2016 media dollars. Start making introductions to in-house decision makers, and we'll keep you posted as we learn what's shaking on the agency side. Look for branding activity to be up significantly next year since the Cigna
Cobra Puma Golf (Carlsbad, CA)
New Agency: WPP’s JWT, New York
Scope of Work: Creative AOR
Incumbent: WPP sibling VML
Additional Insight: This comes about two years after the WPP shop became parent Puma's lead creative shop. Cobra Puma, like most golf equipment companies, tends to run most of its advertising in the first half of the year. So, start pitching now. JWT is reportedly already working on a new global brand campaign that will include TV, digital, print and social media executions. Look for spending to be higher than usual since
Food Lion (Salisbury, NC)
New Agency: Doner
Scope of Work: AOR
Incumbent: Mullen Lowe Group has held the account since 2012.
Additional Insight: Doner will handle integrated marketing planning, creative and media buying/planning for Food Lion. No word yet on when now work will launch, but new ads focusing on the grocer's low prices should break as early as Q1. So, Southeastern sellers should reach out now to secure 2016 dollars, especially digital and mobile. Note that Food Lion's mobile display presence has been much higher this year compared to 2014.
JG Wentworth (Radnor, PA)
New Agency: WPP’s MediaCom
Scope of Work: Broadcast and digital media AOr
Additional Insight: The WPP agency will assist JGW in expanding its marketing beyond national programming, which will include micromarketing strategies. According to JGW CEO Stewart Stockdale, “Consumer viewership patterns and behavior are changing across TV and the web, making digital streaming, video on-demand and other marketing placement tactics essential for reaching our target audiences. Our work with Mediacom will enable the use of analytics and information-based marketing to deliver messages on a one-to-one basis in order to optimize response and engagement. Remember that in August, Stockdale announced plans for the company to test a new campaign featuring TV, search and social media for the new JG Wentworth Home Lending segment (
MGM Resorts (Las Vegas)
New Agencies: IPG's PHD
Scope of Work: Creative and media, respectively, primarily for MGM’s Las Vegas properties.
Incumbents: Includes reportedly still work on MGM's East Coast properties and special projects.
Additional Insight: Planning should begin shortly since summer is MGM's top buying period, so start making introductions now. We'll keep you posted as we locate contacts and verify what PHD office media dollars are coming out of. Focus your pitch on MGM's Las Vegas properties since the agencies' work will center there.
Morgan Stanley (New York)
New Agency: Publicis's Spark
Scope of Work: Media AOR
Incumbent: Interpublic's BPN
Additional Insight: With a new shop managing budgets, now's the time to start introducing yourself to the new team. We'll keep you posted as we locate new contact. An edge should go to mature millennial focused news, finance and lifestyle sellers based on MS's ad presence this year. The shift comes a year after Mandell Crawley became Morgan Stanley's second-ever CMO (more
Playstation Vue (Foster City, CA)
New Agency: VB+P
Scope of Work: Creative
Incumbent: Johannes Leonardo
Additional Insight: VP and head of PlayStation Network America Eric Lempel declined to give too many specifics about the upcoming campaign, but did say that PlayStation Vue is “exploring all forms of media.” Therefore, sellers across multiple channels should reach out now to secure these 2016 dollars, especially if you have a platform that will get the attention of consumers who are inundated with information about how to consume TV on a daily basis. Interpublic's
Seabourn Cruise Line (Seattle)
Scope of Work: AOR – creative and strategy
Additional Insight: The first work from the agency is expected to debut in Q2 2016. The integrated campaign will support the cruise line's expansion and efforts the attract a new audience and retain existing travelers. Therefore, reach out now to secure dollars for the upcoming campaign, especially luxury- and lifestyle-focused sellers. Keep in mind that because Seabourn is a smaller, more luxury-driven brand, its target audience is likely not Millennials, but their parents.