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Belk Stores Services, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Belk Stores Services, Inc., headquartered in Charlotte, NC, operates retail department stores. Its stores offer fashion apparel, shoes, and accessories for women, men, and children, as well as cosmetics, home furnishings, house wares, gifts, and other merchandise. The company's stores also include hair salons, spas, restaurants, optical centers, and other amenities.

Main Telephone (704) 357-1000
Main Fax (704) 357-1782
Primary Address
2801 West Tyvola Road
Charlotte, NC 28217-4500

Belk Stores Services, Inc. Contacts

Contacts (5/19)
Name Title State
Lisa H. Chief Executive Officer NC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (704) 357-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2801 West Tyvola Road
Charlotte, NC

Barb P. Senior Vice President, Marketing NC
Brian E. Vice President, Planning, Cosmetics & Shoes NC
Sue C. Vice President & Merchandising Manager - Intimate Apparel NC
Greg Y. Vice President, Planning & Intimate Apparel NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Belk Stores Services, Inc. ********

Agency Relationships

Brand Agency Service From To
**** ****** ********, ***. ********* media planning 2011 present
**** ****** ********, ***. ******** ***** media buying 2013 present
**** ****** ********, ***. ********* AOR - digital 2014 present

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Forecasted: Belk hires lead digital agency to raise brand awareness

Subject: Digital, mobile, e-commerce, social media, online advertising

Company:  Belk, the nation's largest privately owned department-store chain, which offers fashion apparel, shoes, accessories, cosmetics, home furnishings, house wares, gifts, and other merchandise and operates 299 stores in 16 states. 

Opportunity: here).

Additional Insight

E-Commerce Growth: Belk is expanding its e-commerce distribution and fulfillment center in Union City, S.C. with a $47 million investment. Belk will invest $28 million, while the remaining $19 million will come from CPA:18-Global, a real estate investment trust. This newest investment brings the total invested in the Union County facility to $74 million. The facility will expand by 67%, from 515,000 square feet to 865,000.  

John Belk, president and chief operating officer, said the S.C. center has been “a key factor” in's growth and that the demand for increased distribution and fulfillment operations is the reason for the expansion. 

Dallas-Forth Worth Expansion: Belk is planning further expansion with the opening of its flagship in the Dallas Galleria. As Belk's first flagship in Texas, this store is an indication of the retailer's commitment to aggressive growth in Texas, which it believes presents its greatest growth opportunity at the moment. Belk officials hope to open three or four additional stores in the Dallas-Fort Worth area over the next few years.  By expanding into new markets, Belk, a $4 billion company, has set a goal to reach $6 billion in the next five years and plans to invest $700 million on store openings, remodels, expansions and new technology. The retailer also intends to increase spending on branding and customer service. 

New Decision Maker: David Zant was promoted to president and chief merchandising officer, effective August 11.  Zant was previously EVP and general merchandising manager of men's, home and kids.  He has also held senior merchandising positions with Saks and Mercantile Stores, Inc.  Zant is replacing Kathryn Bufano, who is leaving Belk to take the top position at The Bon-Ton Stores, Inc. (research here). 

Media Spend: Media spend was down 11%, dropping to $34.9 million in 2013 from $38.5 million in 2012. TV, magazines and newspaper buys make up the majority of Belk's budget.

Agency Relationship: According to The List, Harmelin Media handles Belk's media buying, while the retailer handles interactive media in-house. 

2801 West Tyvola Road
Charlotte, NC 28217
(704) 357-1000

Jon Pollack 
Executive Vice President, Marketing, Sales, Promotions & eCommerce
(704) 426-6595

Ivy Chin 
Senior Vice President, E-Commerce
(704) 426-6930