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RE/MAX International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




RE/MAX International, Inc. is an international real estate corporation. The company, founded in 1973, oversees a global real estate system of franchisee owned and operated offices and independent real estate agents. RE/MAX International, Inc. is headquartered in Denver, CO.

Main Telephone (303) 770-5531
Main Fax (303) 796-3599
Primary Address
Post Office Box 3907
Englewood, CO 80155-3907
USA

RE/MAX International, Inc. Contacts

Contacts (5/8)
Name Title State
Mike R. Executive Vice President CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 770-5531
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 3907
Englewood, CO
80155-3907
USA

Mike R. Senior Vice President, Business Alliances CO
Abby L. Vice President, Marketing & Media Strategies CO
Allison L. Director, Media CO
Cory V. Director, Digital Communications CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
RE/MAX International, Inc. ********
Remax.com *

Agency Relationships


Brand Agency Service From To
**/*** *************, ***. ***** media buying & planning unknown present
**/*** *************, ***. ***** media buying & planning - national broadcast unknown present
**/*** *************, ***. **** + **** creative, digital, social 2015 present
*****.*** ***** media buying & planning unknown present

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WinmoEdge

H1 Media Opps: Re/Max hires creative AOR to create new campaign


Subject: TV, print, outdoor, online, digital, social media, sponsorship

Company: Re/Max, Denver-based international real estate company

Opportunity: Hired Carat, Atlanta now. An edge should go to sellers with high engagement rates among millennial first-time homebuyers. 

Additional Insight

Incumbent: Publicis’s 

Media Spend: Re/Max spent $35.2 million on measured media last year, down 24% from $46.2 million in 2013. Broadcast has made up the most of the company’s annual ad budget since 2012, followed by newspapers, OOH and display.

TV Breakdown: Since January, $11.4 million has supported three national TV flights (see targeting right), down from $20.7 million for four flights in 2014 that ended in July. For comparison, $15.2 million was spent on national TV ads in 2013. Activity in 2013 was highest in March and then fell month-over-month until the end of the year. 

Digital Breakdown: Since January, 705 display ads have appeared on 995 publishers (10% mobile), 75% of which were placed site direct instead of programmatically. Desktop activity is mostly with local paper publishers, while mobile targets large papers, Moat reports. Re/Max’s seven video ads have run on nine publishers, with activity led by iltasanomat.fi, wsj.com, last.fm, thestar.com and bslocal.com.

Re/Max
5075 South Syracuse St.
Denver, CO 80237
(303) 770-5531

Adam Contos
Senior Vice President, Marketing
(303) 770-5531

Abby Lee
Vice President, Brand Marketing & Advertising
Direct Dial:(303) 796-3682

Angie Recktenwald
Marketing Media Manager
(303) 770-5531