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PulteGroup, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




PulteGroup, Inc. is one of the largest U.S. home builders. The company, headquartered in Bloomfield Hills, IL, offers single-family residences, townhouses, condominiums, and duplexes. The company also operates its Active Adult unit, which targets the older adult sector.

Main Telephone (505) 761-9606
Main Fax
Primary Address
7601 Jefferson Street
Albuquerque, NM 87109
USA

PulteGroup, Inc. Contacts

Contacts (5/14)
Name Title State
Robert O. Chief Financial Officer & Executive Vice President GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 978-0100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7601 Jefferson Street
Albuquerque, NM
87109
USA

Ryan M. President & Chief Executive Officer GA
James E. Executive Vice President, Human Resources GA
Wade M. Vice President, Sales NM
Jim Z. Vice President, Investor Relations & Corporate Communications GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
PulteGroup, Inc. *******
Del Webb *******
Centex ******
Pulte Homes *******

Agency Relationships


Brand Agency Service From To
**********, ***. *** ******** *****, ***. Creative 2016 present
**********, ***. ***** ******** Media Planning unknown present

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WinmoEdge

Campaign Imminent: PulteGroup moves creative amid digital ad hike


Subject: TV, print, outdoor, online, digital, sponsorship

Company: PulteGroup, the nation’s largest homebuilder, offers single-family residences, townhouses, condominiums and duplexes.

Opportunity: PulteGroup, formerly an "On the Brink" brand in the The Richards Group as creative AOR. The shop lost Pulte in 2010 to GSD&M Idea City, but is back to help the homebuilder reach mature millennials. 

Pulte believes the housing recovery still has several more years of growth, with many mature millennials just beginning to buy homes and impact the market, Richard Dugas Jr. chairman, president and CEO, said during the Q1 earnings call. He added that company research completed in 2015 shows that Pulte has "significant opportunity" to reach reach first-time buyers in their early-to-mid 30s spending $300-$400,000 on urban townhomes. 

So, look for a campaign targeting this demo to break in Q4-Q1, Pulte's top advertising periods since 2014, according to Kantar Media. Female-focused sellers, particularly shelter, should have an advantage. Media planning and buying is out of MDC's Assembly, NY.

Additional Insight

Incumbent: Organic handled creative since 2013, according to The List. 

Media Spend: $6.5 million went to measured media last year, down 13% from $7.5 million in 2014, Kantar reports. Since 2013, about half of Pulte's ad spend has gone to cable and spot TV ads. The remainder mostly supports newspaper and out-of-home (OOH) buys. 

Digital Breakdown: Pulte Homes' display presence has skyrocketed since January, according to Moat. In fact, more ads have already run this year than ever before. 

Since January, 192 banners and 293 high impact ads have appeared on almost 4,500 publishers (<1% mobile), 98% of which were placed programmatically versus site direct. News and entertainment publishers have ben targeted the most. Top sites include live.com, woot.com, nbcnews.com, yahoo.com, realtor.com, forbes.com, foxnews.com and facebook.com. 

PulteGroup, Inc. 
2475 Northwinds Pkwy.
Suite 600
Alpharetta, GA 30009
(770) 381-3450

Manish Shrivastava 
Chief Marketing Officer
(700) 381-3450
manish.shrivastava@pulte.com

Will Flohr
Associate Director - Integrated Communications - Assembly
(212) 541-6770
will.flohr@media-asm.com