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Web.com, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Web.com, Inc., headquartered in Jacksonville, FL, is a leading provider of online marketing services for small businesses, offering a wide array of solutions that make it fast, easy, and cost-effective to attract and convert new customers on the web.

Main Telephone (904) 680-6600
Main Fax (904) 880-0350
Primary Address
12808 Gran Bay Parkway, West
Jacksonville, FL 32258
USA

Web.com, Inc. Contacts

Contacts (5/16)
Name Title State
Roseann D. Executive Vice President & Chief People Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (904) 680-6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12808 Gran Bay Parkway, West
Jacksonville, FL
32258
USA

David B. Chairman, President & Chief Executive Officer FL
Kevin C. Chief Financial Officer & Executive Vice President FL
Mary K. Senior Vice President, Marketing FL
Alexander R. Senior Vice President, Sales FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Register.com *****
Web.com, Inc. *******
leads.com *
1shoppingcart.com *
Renovation Experts *

Agency Relationships


Brand Agency Service From To
*****.*** *** ***** creative, digital, media buying & planning, social 2012 present
******* ********* *** ***** creative, digital, media buying & planning, social 2012 present
********** ******* *** ***** creative, digital, media buying & planning, social 2012 present
***.***, ***. *** **************, ***. creative unknown present
***.***, ***. *** ***** creative, digital, media buying & planning, social 2012 present

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WinmoEdge

Score 79 - Account in Jeopardy: Web.com hires new CMO to reach SMBs


Subject: Digital, TV, sponsorship

Company: Web.com, Jacksonville, FL-based provider of online marketing services for SMBs, including website deign

Opportunity: Hired grocery marketing veteran Mary Kellmanson as marketing SVP (CMO function) to lead branding, product marketing, advertising, public relations, corporate communications, and social media. This puts Web.com into

Shops with SMB decision maker engagement expertise should start engaging Kellmanson now, while she's evaluating strategy and potential agency roster moves ahead of next year.  An advantage should go to direct response agencies since Web.com is focused on driving higher advertising ROI. In fact, CFO Kevin Carney stated during the Q3 earnings call call that direct response TV investments will continue decreasing because they're not delivering desired return. 

Still, Sellers look for Web.com's display budget to remain at their higher levels. Yodle, acquired earlier this year, will be a major part of upcoming efforts to position Web.com as the "leading provider of value-added digital marketing services for small business providers," said David Brown, president and CEO, during the call.

Additional Insight

Experience: Kellmanson was CMO at Skeeter Snacks since Sept. 2015. Before that, she held marketing leadership roles at Bi-Lo, Winn Dixie and Wegmans. 

Kellmanson succeeds Yodle marketer Dafna Sanoff, who was just appointed corporate marketing SVP this summer but left to become CMO at Intersection.

Media Spend: Total advertising expense was $50.1 million last year, compared to 55.9 million and $64.7 million in 2014 and 2013, respectively, according to SEC docs. 

TV Breakdown: About $11 million has gone to national TV ads the past year (see breakdown right), even with spending during the same period a year ago, according to PGA Tour sponsorship

Digital Breakdown: Web.com's display spending skyrocketed to $23.6 million the last 12 months from $4.6 million a year earlier, per Pathmatics. Since last November, the bulk of this activity has been site direct desktop on youtube.com, which is also running video, and various Yahoo sites. Other top targeted publishers include ebay.com, healthline.com, aol.com, cnn.com and imdb.com. 

12808 Gran Bay Parkway, West 
Jacksonville, FL 32258 
(904) 680-6600

Mary Kellmanson
Senior Vice President, Marketing (CMO function)
(904) 680-6600
mkellmanson@web.com