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KB Home | Company Profile, Marketing Contacts, Media Spend, Brands

KB Home is a real estate development company. The company operates in Southwestern and Western states in the U.S., as well as France and Mexico. Headquartered in Los Angeles, CA, KB Home builds and sells homes that cater to first time buyers and provides mortgage banking services to its home buyers through its wholly owned subsidiary, Kaufman & Broad Mortgage Co.

Main Telephone (310) 231-4000
Main Fax (310) 231-4222
Primary Address
10990 Wilshire Boulevard
Seventh Floor
Los Angeles, CA 90024

KB Home Contacts

Contacts (5/28)
Name Title State
Jeff M. Chairman, Chief Executive Officer & Director CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (310) 231-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10990 Wilshire Boulevard
Seventh Floor
Los Angeles, CA

Jeff K. Executive Vice President & Chief Financial Officer CA
William R. H. Senior Vice President & Chief Accounting Officer CA
Brian W. Executive Vice President & General Counsel CA
Albert P. Executive Vice President, Real Estate & Business Development CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
KB Home Corporation *

Agency Relationships

Brand Agency Service From To
** **** *********** *********** *.*.*. media buying & planning 2005 present

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KB Home names PepsiCo, Activision vet to MarComm role

The Story
U.S. homebuilder KB Home has added Tom Silk as its new senior vice president of marketing and communications, reported.
Silk brings a great deal of marketing and business experience to the Los Angeles-based homebuilder, having most recently served as VP of marketing for hydration brands at PepsiCo Beverages Americas.
In that capacity, he led brand strategy, innovation and execution for PepsiCo’s Aquafina, Propel, SoBe, Tropoicana and Oceanspray juice drink brands. He is also credited with leading the turnaround of the SoBe franchise – under his leadership, it became the fastest growing brand in the company in 2009 and 2010.
Silk also formerly led global marketing efforts for the Guitar Hero and Call of Duty video game franchises at Activision-Blizzard. He also served as a brand marketer at The Clorox Company.
KB Home has delivered more than 500,000 quality homes for families since its inception in 1957, distinguished by its Built to Order homebuilding approach that creates custom homes at an affordable price.
The Research
At KB Home Silk will be responsible for marketing, advertising, communications and social media outreach across its U.S. homebuilding operations.
“We are pleased that Tom has joined KB Home as a member of our executive team,” President and Chief Executive Officer Jeffrey Mezger said in a statement.
KB Home expects to utilize Silk’s experience, knowledge and expertise towards the betterment of the company.
During the past few quarters, the homebuilder was negatively affected as a result of a depressed economy and a weak housing market, and with that, the company has made changes in its administrative staff and is interested to connect with consumers on a new level, thus improving market share and strengthening brand resonance.
“I believe having someone of Tom’s caliber and expertise in this important role will help us to connect with consumers on a new level, further strengthen the number one brand in homebuilding, and solidify our reputation for innovation and leadership in the industry,” Mezger added.
In order to attract a wide range of homebuyers, KB home has undertaken a number of attempts, the most crucial being the partnership with SunPower Corp., which will supply KB Home with top-notch solar panels and systems that are composed of the most efficient solar technology available in the market.
This new initiative is intended to cut down the monthly energy bills of the homeowners, thereby reducing the overall cost of homeownership. In conjunction, the program will benefit the environment as solar panel systems become more available for consumer usage in an effort to provide an alternative to electricity from non-renewable resources.
KB Home has selected 10 areas to take part in this program, and has already offered solar panels in three California communities thus far, including: Newbury at the Enclave community in Eastvale; Manzanita at Paseo del Sol community in Temecula; and Monterey at Otay Ranch community in Chula Vista.
Five more communities, featuring the solar power systems in each homes, will be inaugurated in the second quarter of fiscal 2011 while the remaining two are expected to open in the fall of 2011.
KB Home ended the first quarter of fiscal 2011 with revenues of $196.9 million, down 25 percent from its Q1 last year. The company’s adjusted net loss was $38 million during the quarter, compared with $54.7 million in the previous year.
New York-based The Phelps Group has handled its Hispanic messaging and media since 2007, The List database reports. Additionally, KB Home manages its own advertising and media initiatives.
The Nielsen Company reports that KB Home spent about $6.8 million on national advertising in 2010. About $1.95 million was spent on outdoor ads, about $1.94 million was allocated to local newspaper ads and about $1.1 million was put toward radio spots.

KB Home
10990 Wilshire Boulevard
Seventh Floor
Los Angeles, CA 90024
(310) 231-4000
Tom Silk
Senior Vice President, Marketing & Communications
(310) 231-4000
Jeffrey Mezger
President & Chief Executive Officer
(310) 231-4000