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Time, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in New York, NY, Time, Inc. is one of the largest content companies in the world. Some of Time, Inc.'s most popular titles include: People, Real Simple, In Style, Cooking Light, Sports Illustrated, Time, Entertainment Weekly, Southern Living and Essence. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 522-1212
Main Fax (212) 522-0323
Primary Address
225 Liberty Street
New York, NY 10281
USA

Time, Inc. Contacts

Contacts (5/182)
Name Title State
Richard B. President - People & Entertainment Weekly NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 522-1212
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 Liberty Street
New York, NY
10281
USA

Norman P. Vice Chairman NY
Alan M. Chief Content Officer NY
Karen K. Group President, Food, Brand & Category Sales NY
Chris G. Chief Marketing Officer & Publisher NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Coastal Living ******
Cooking Light *******
Essence ******
FORTUNE *******
FSB: FORTUNE Small Business *

Agency Relationships


Brand Agency Service From To
****** ***** & ***** creative 2014 present
****, ***. ********** creative unknown present
****, ***. *******, ***. Digital unknown present
****, ***. *************** *** ******* Creative 2015 present

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WinmoEdge

Score 73 – Account in Jeopardy: Time, Inc hires new consumer marketing EVP to drive acquisition, retention


Subject: digital, print, online, mobile

Company: Winmo), headquartered in New York, NY, is the nation's largest magazine publisher, with more than 90 titles and 45 websites, it's portfolio includes top publications such as Time, Fortune, Sports Illustrated and People.

Opportunity: Named

With online publications continuing to rise, along with heavier millennial readership, Time has recently shifted the largest portion of its marketing spend towards digital, hoping it will resonate the best with today’s readers. In the same fashion, with Doty’s background in leading customer marketing strategies and campaigns through digital and mobile strategies, expect spending in these areas to continue rising. Additionally, although the company’s media spend decreased last year, adding a new marketing decision maker likely means that overall spending could be back up, which could result in increased spending in multiple ad channels.

As of now, Time is handling most of its work in-house, and we are currently waiting for confirmation on any current agency relationships; however, with the hire of any new marketing decision maker, the account becomes more vulnerable. Even more so, Time is also in the process of negotiating chief content officer Norman Pearlstine’s exit, which comes as a further attempt to better its brand and blend content with data and people-based advertising technology. 

Therefore, start making introductions to Doty now to be top of mind when she starts making changes. These changes could be soon, as she won’t need much time to adjust to her new role. By the same token, digital sellers should be reaching out to see pick up any available ad dollars. Look for spending tied to Q4, as this is historically Time’s highest buying period. Print, TV and sponsorship dollars should become more available as well. Those with high millennial engagement should have an advantage here. 

Additional Insight

Experience: With over 25 years of marketing and leadership experience, Doty most recently served as the CMO for Leapfrog Smart Products.  

Media Spend: According to Kantar Media, Time spent $72 million on measured media in 2015, down $109 million from the year before. For all of last year, the largest portion of the spending was allocated towards digital, $28 million towards digital display and $3.9 million towards digital search. Additionally, print was given $28 million of the budget and broadcast got $10 million, while out of home received a smaller amount of $708,194 and radio got the smallest portion of the spending with $237,849. 

Digital Breakdown: Since January, Moat reports that Time has run 788 standard display, 681 high impact and 83 video ads on 2,619 publishers (4% mobile). Of these, 24% were placed site direct versus programmatic. Top ad destinations include people.com, coastalliving.com, sunset.com, time.com, peoplestylewatch.com, realsimple.com, southernliving.com, allyou.com and golf.com. 

In comparison, for all of 2015, the company ran 1,458 standard display, 512 high impact and 434 video ads on 7,140 publishers (9% mobile), with 21% placed site direct. 

Winmo)
225 Liberty Street
New York, NY 10281
(212) 522-1212

Mark Ellis
President & Chief Operating Officer,  Sales & Marketing
(212) 522-1212
mark_ellis@timeinc.com

Leslie Dukker Doty
Executive Vice President,  Consumer Marketing & Revenue
(212) 522-1212

Scott McAllister
Senior Vice President, Consumer Digital Marketing & Business Development
(212) 522-1212
scott_mcallister@timeinc.com

Stephanie Solomon
Vice President, Consumer Marketing & Revenue, Customer Retention
(212) 522-1212
stephanie_solomon@timeinc.com