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USA Today | Company Profile, Marketing Contacts, Media Spend, Brands

USA TODAY, headquartered in McLean, VA, publishes and prints one of the most widely read newspapers in the United States. The daily newspaper, first published in 1982, is provided by the Gannett Corporation. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (703) 854-3400
Main Fax (703) 854-2139
Primary Address
7950 Jones Branch Drive
McLean, VA 22108

USA Today Contacts

Contacts (5/6)
Name Title State
Patty M. Editor VA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (703) 854-3400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7950 Jones Branch Drive
McLean, VA

Tom B. President - USA Today Sports Media Group NY
Michael S. Senior Vice President, Advertising Sales NY
Craig C. Vice President, Client Solutions NY
Jessica M. Executive Director, National Sports & NY Digital Sales & Strategy NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
USA Today *******

Agency Relationships

Brand Agency Service From To
*** ***** ********* ****** AOR - media buying & planning 2004 present
*** ***** *** ******** ******** social unknown present
*** ***** ********* ** Public Relations 2017 present
*** ***** ******** + ****** Creative, Digital 2013 present

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New Biz Brief: USA Today taps social AOR to increase reader engagement

Company: semiannual Alliance for Audited Media report

Opportunity: Hired new “Smarter. Faster. More Colorful” brand position, according to Mediabistro.

Additional Insight: Earlier this year, New York-based develop the new campaign, which has featured TV ads and promotions across digital media. 

Expect USA Today’s spending to continue moving towards digital channels as mobile and tablet apps continue to help increase circulation. The paper’s circulation grew to almost 3.3 million for the period from October through March, according to the Audited Media report.

Jill Engle has been USA Today’s marketing VP since October 2013. 

In 2013, the company allocated $12.3 million towards measured media, up from $7.7 million in 2011, Kantar Media reports. The bump came primarily from higher spot TV and search spending. 

USA Today
7950 Jones Branch Dr.
McLean, VA 22108
(703) 854-3400 

Sandra Micek
Senior Vice President, Marketing
(703) 854-3400 

Jill Engle
Vice President, Marketing
(703) 854-3400