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APC | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in West Kingston, RI, APC (American Power Conversion) produces and distributes reliable power supplies. A subsidiary of Schneider Electric (France), APC works in four main arenas: home/home office, business networks, access provider networks, and data centers and facilities. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (401) 789-5735
Main Fax (401) 789-3710
Primary Address
132 Fairgrounds Road
West Kingston, RI 02892

APC Contacts

Contacts (3)
Name Title State
Karen M. Chief Financial Officer RI
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (401) 789-5735
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 132 Fairgrounds Road
West Kingston, RI

Michelle O. Global Enterprises Marketing Director, Campaign Management RI
Eric W. Manager, Media Strategy Americas RI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
MasterSwitch *
NetShelter *
PowerShield *
SurgeArrest *
TravelPower *

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American Power Corp. appoints new CMO

The Story
American Power Conversion Corp. announced the hire of a new marketing head, according to Providence (R.I.) Business News.
APC promoted Aaron Davis to vice president of communications and chief marketing officer. He will oversee the general branding and marketing strategies for the West Kingston, R.I.-based company.
“We believe this organizational change will ensure continued excellence in global brand building and more efficient demand creation,” Rob Johnson, chief executive officer said in a statement.
Davis has been with APC for over 17 years. He most recently served as the company’s vice president of worldwide marketing and communications. He holds a bachelor’s degree from Johns Hopkins University and a master’s degree from the journalism school at Columbia University.
APC provides uninterruptible power supplies that prevent data loss and hardware damage. Its products are used in consumer electronics, corporations and government entities.
The Research
Davis’ promotion comes on the heels of a corporate restructuring at APC.
In October APC announced Paris-based Schneider Electric SA would acquire it for approximately $6.1 billion.
Schneider provides solutions for electrical distribution, automation projects and industrial control.
A contact at APC told WinmoEdge that the company plans on retaining its brand name post-acquisition. He said the company does not work with an ad agency, as all creative work is produced in-house. Our contact confirmed Davis’ role as final decision-maker for marketing initiatives at the company.
According to Nielsen Monitor-Plus, APC spent about $2.4 million on media last year. The majority – about $2.3 million – went to national magazine placement. The remaining $700,000 was dedicated to spot television ads.
The Direction
APC may seem cool to hearing from outsiders. We suggest assertive and experienced firms with B-to-B or trade show marketing experience make introductions to Davis now, but keep the company on the radar post-acquisition. Public relations firms that can assist the company in getting its global brand message out to consumers should also make an approach.