Ziff Davis Enterprise hires new Sales, Marketing exec
Ziff Davis Enterprise, publisher of eWeek magazine, announced that it has hired three key staff members to its executive team, according to B-to-B Online
Matthew Sweeney was appointed as the new president of sales and marketing; Peggy Schecter was named vice president and eastern regional sales manager; and Eric Lundquist was brought on as VP of strategic content.
Sweeney joined the New York-based company following a long tenure with IDG, a leading information technology media, research and exposition company, where he was chief executive officer of the Computerworld and InfoWorld brands.
Lundquist returns to Ziff Davis Enterprise, also from IDG where he was the content director for new media products. He previously worked at Ziff Davis Enterprise where his positions included editor-in-chief of eWEEK for more than a decade and editor-at-large for CIO Insight.
Ziff Davis Enterprise Inc. is an information resource for business-to-business technology companies ranging from industry giants to emerging start-ups. The company publishes content via its news sources eWeek, eWeek Labs, Baseline, CIO Insight, Channel Insider, WebBuyersGuide and the Developer Shed network.
In his new position, Sweeney will work with Senior Vice President of Sales Dave Colford and Senior Vice President of Integrated Marketing and Client Services Josh Heitsenrether to drive the sales and marketing efforts for Ziff Davis Enterprise
’s entire platform of products and solutions.
An additional part of his workload will include overseeing and spearheading the company’s new product development.
“We have spent the last year successfully working our vision for audience engagement and building a new infrastructure for audience marketing,” Chief Executive Officer Steve Weitzner said in a statement. “We have also developed an impressive arsenal of innovative new products that engage our audience more effectively and provide a better return on investment for our clients. Matt Sweeney shares our vision of deep audience engagement and marketing services and has a track record for innovating digital solutions for technology marketers.”
Lundquist will develop content in a wide range of formats and media while leveraging multimedia, social networks, online and conference content to completely meet the needs of Ziff Davis Enterprise’s active and sophisticated audience of technology buyers.
“With these valuable additions to our team we have closed the loop, strengthening our ability to leverage and scale these advances to drive increased value and loyalty for both our readers and our clients,” Weitzner said. “Eric Lundquist’s vast knowledge of the enterprise IT industry and his innate understanding of what the audience needs will help us build and deliver effective integrated marketing programs.”
He added that by bringing these seasoned veterans, as well as its newest board members to the team, Ziff Davis Enterprise will be able to accelerate its renewed success in the market.
A Ziff Davis Enterprise representative speaking on background told WinmoEdge that everything the company does revolves around a B-to-B strategy. She clarified that Ziff Davis Enterprise was sold by Ziff Davis Media and while this entity has a consumer segment, Ziff Davis Enterprise is strictly B-to-B.
Our source was hesitant to say that a lot of the company’s media outreach is traditional because Ziff Davis Enterprise is very innovative with its content and its marketing programs, so its outreach depends on the situation.
Our source said that Ziff Davis Enterprise does not have a public relations agency or an advertising agency of any kind. She added that the company has relied on an agency for its marketing products, but did not say which ones it is specifically affiliated with.
“We are always open to various opportunities. Whether or not they materialize, that’s an individual situation, but certainly we’re always open to new ideas,” she said.
She added that any interested agencies, or any corporate marketers that would like to engage in any co-sponsorship, co-promotional or any other type of mutually beneficial alliance opportunity should reach out directly to the company, seeing as it does not have PR representation.
The Nielsen Company reported that Ziff Davis Enterprise spent about $100,000 on measured media in 2008, almost all of which was spent on national magazine ads.
Corporate marketers should reach out directly to Ziff Davis Enterprise to discuss your options with the B-to-B publication company.
Ziff Davis Enterprise, Inc.
28 East 28th Street
New York, NY 10016
President, Sales & Marketing
Vice President, Strategic Content
Chief Executive Officer