Entertainment Weekly | Company Profile, Marketing Contacts, Media Spend, Brands
Entertainment Weekly, headquartered in New York, NY, is a celebrity news magazine. The magazine, published by Time Inc., covers movies, television, music, Broadway stage productions, books, and popular culture.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(212) 522-5600|
|Main Fax||(212) 522-6104|
Entertainment Weekly ContactsContacts (4)
|Jacqueline F. C.||Vice President, Client Solutions||NY|
Sample of Associated Brands
|Brian B.||Integrated Account Manager||NY|
|Elizabeth J.||Sales Planner||NY|
|Claudia T.||Associate Manager, Integrated Marketing||NY|
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Score 67 – On the Brink: Consumer Reports names new CMO to lead bigger digital push
Subject: Digital, social media, print, online
Company: Winmo), headquartered in Yonkers, NY, is a publisher of consumer reports in multiple categories, including healthcare, food, media, money and product safety.
Opportunity: Named digital marketer Kimberly Miller as its new CMO to lead marketing strategy and creative and innovative brand positioning. She reports to SVP of brand and strategy, Leonora Wiener.
Miller’s hire seems to have come at a transitional period for the publication as they seek to improve the content and style in which they engage with consumers. Miller even said in a statement that “today’s digitally savvy consumers expect new and different thinking from the brands they engage with, and Consumer Reports has a tremendous opportunity to evolve to meet those needs.” So, expect her to make an extra push towards digital marketing and advertising, while sticking to the publication’s usual channels. This will allow CR to continue feeding its current customer base and attract a newer, younger crowd of readers.
Keep in mind that CR has not been a huge ad spender in the past. However, bringing in a new marketing decision maker is most likely the publishers first big step towards increasing its ad presence – certainly digital.
Therefore, digitally savvy millennial focused readers should reach out to secure work and potential ad dollars. Miller already seems to have plans for getting the ball rolling quickly, and likely won’t waste any time. Additionally, agencies should also begin reaching out, and should center pitches around engaging working class millennials and also reaching loyal CR readers in a new way.
Experience: Miller joins consumer reports with more than 20 years of experience in omni-channel marketing, consumer insights, and digital platforms. Most recently, she served as VP of digital marketing for J.Crew. Prior to that, she spent 12 years at Time Warner Inc. holding multiple positions such as VP of digital and traditional consumer marketing for People, VP & GM at Entertainment Weekly Digital ProperiesRealSimple.com.
TV Breakdown: No big TV ad spending is going on for Consumer Reports, national TV spend for 2016 so far is $0. For 2015, the publisher ran one ad at the beginning of Q2, which only aired twice on the Golf network during the PGA Tour, iSpot reports.
Digital Breakdown: According to Moat, CR has already run 45 standard display and two high impact ads on 763 publishers (<1% mobile). Top ad destinations have included toptenreviews.com, edmunds.com, live.com, consumersearch.com, sears.com, nytimes.com, reviewed.com and bet.com.
In comparison, CR ran 72 standard and 22 high impact ads on 2,519 publishers during the same period last year. But for all of 2015, the company only ran 142 standard and 45 high impact ads on 2,961 publishers. This just means that last year, the company put out most of its digital display in the beginning of the year, but it doesn’t necessarily signal a decrease in digital for all of 2016.
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