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Bloomberg BusinessWeek | Company Profile, Marketing Contacts, Media Spend, Brands

Bloomberg BusinessWeek is a business magazine published by McGraw-Hill. The magazine provides business news, trends, and profiles of successful business people via its weekly publication and its companion web-site. BusinessWeek Magazine is headquartered in New York, NY. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 617-2900
Main Fax (212) 512-4240
Primary Address
731 Lexington Avenue
New York, NY 10022

Bloomberg BusinessWeek Contacts

Contacts (5/9)
Name Title State
Keith G. Chief Revenue Officer NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 617-2900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 731 Lexington Avenue
New York, NY

Carl F. Global Head, Brand Integration NY
Jim W. Director, Central US NY
Julia W. Director, Communications NY
Dan L. Global Head, Linear Trafficking NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bloomberg BusinessWeek *

Agency Relationships

Brand Agency Service From To
********* ************ *** ********* *****, *** digital unknown present

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BusinessWeek appoints global brand head

The Story
News magazine BusinessWeek appointed Carl Fischer as vice president of communications and global brand development to help strengthen the brand’s strategies, according to the company.
Fischer joins BusinessWeek from strategic communications firm Robinson Lerer & Montgomery, where he was senior vice president.  He provided strategic counsel to corporate execs and developed corporate positioning campaigns.
Prior to that, Fischer was senior vice president of corporate communications for iVillage Inc., where he oversaw corporate and consumer public relations, investor and analyst relations and employee communications. He has also held positions with several communications firms, including Edelman Public Relations and MRM Gillespie. Fischer received a bachelor’s degree is psychology from Hobart College.
Founded in 1929, BusinessWeek is a global business news outlet published by The McGraw-Hill Companies. The publication reaches more than 4.9 million readers in 140 countries and is also published in several local languages. The company also operates a companion Web site, launched in 1994, which provides daily coverage of various business news items and events.
The Research
Fischer comes to BusinessWeek two months after the company appointed new worldwide publisher Jessica Sibley to lead all aspects of its integrated sales team and driving all advertising-based revenue for its multimedia products.
Fischer’s primary responsibilities include overseeing the strategy and direction for all communications and public relations efforts for the publication. Additionally, he will help drive audience and advertiser brand awareness efforts for BusinessWeek magazine, its corresponding Web site, as well as the publication’s mobile, video and television properties.
“As BusinessWeek has grown to encompass new media and new audiences, we’ve recognized the need for a strong leader to drive programs that effectively communicate and further strengthen our brand,” President Keith Fox said in a statement. “Carl’s expertise … will play an instrumental role in raising our profile.”
According to The List database, BusinessWeek has no creative agency relationships.
The Direction
If your firm has ideas on how BusinessWeek can further build its brand with readers and advertisers, we suggest you get on Fischer’s radar. Also make an approach if your firm has clients that would be a sound partner for the company in terms of cross-promotional or sponsorship opportunities. The publication is trying to adapt to the changing scene in the print business, so if your firm has market research insight on how to adapt to the changing industry, put in a call.