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The Atlantic | Company Profile, Marketing Contacts, Media Spend, Brands

The Atlantic is a U.S. based publication that focuses on magazine on politics, current affairs, education, economics and cultural trends. The magazine publishes ten issues per year and offers free access to their website. The Atlantic is headquartered in Washington, D.C. and manages locations along the East Coast.

Main Telephone (202) 266-6000
Main Fax (202) 266-6001
Primary Address
600 New Hampshire Avenue Northwest
Washington, DC 20037

The Atlantic Contacts

Contacts (5/13)
Name Title State
Bob C. President, The Atlantic DC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (202) 266-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 New Hampshire Avenue Northwest
Washington, DC

Ta-Nehisi C. Senior Editor NY
Will C. Senior Vice President, Marketing & Operations - Government Executive DC
Jay L. Senior Vice President & Group Publisher NY
Bill M. Vice President, Sales NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Atlantic *****
Atlantic Monthly ****

Agency Relationships

Brand Agency Service From To
*** ******** ***** ********* AOR - creative, media buying & planning 2008 present

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The Atlantic magazine develops new app to drive digital pay subscriptions

'Atlantic' Trying to Break New Ground With App: Washington, D.C.-based The Atlantic has been one of the few real success stories of the Internet age, at least when it comes to magazines.
Now, with a new app that puts a twist on the model other companies have been using, the magazine is hoping to build on that success. The new app, which has been in the works for close to a year, shows how publishers have changed in their thinking about charging for content on tablets.
In the final version, users can download the app and get access to content from the Atlantic's website for free. The hope is that once they've gone that far, they'll pay separately for the digital edition of the magazine.
Developed by RareWire, the app offers top stories from and, and it will incorporate, a forthcoming site focused on urban issues.
The app will replace The Atlantic’s existing digital magazine app on the iPad and iPhone. Mercedes-Benz is the launch sponsor.
New York-based Euro RSCG Worldwide has served as The Atlantic’s creative AOR since 2008, according to The List.
Nielsen reports that The Atlantic spent $83,000 on advertising in 2010, the majority of which – about $56,000 – went towards national newspaper ads. The publication also spent almost $22,000 on Internet ads and $5,400 on spot radio ads.

The Atlantic
The Watergate
600 New Hampshire Ave., Northeast
Washington, DC 20037
(202) 266-2000
Mathew Scott Havens
Vice President, Digital Strategy & Operations
(202) 266-2000
David Bergeman
Director, Consumer Marketing
(202) 266-2000